Licensing Executives Society Oregon SW Washington Chapter

IP Beyond ID Leveraging Trade Dress to Enhance and Develop Brand

TOPIC OVERVIEW Trade dress of a product or a service is often overlooked in a company’s overall branding and trademark strategies. Sophisticated companies are using trade dress in ever expanding ways to establish brand recognition. Trade dress has been traditionally limited to product packaging such as the unique shape of the Coke bottle, but it has now become much broader and pervasive. Companies are developing unique building designs and restaurant layouts, integrating logos into product and store designs, establishing exclusive use of color in signage, ads and displays. Through examples and case studies, the presenters from Ziba Design and Stoel Rives LLP will describe what is happening in the marketplace and provide predictions of what may be in store for the future.

SPEAKER Jeremy Kaye Jeremy Kaye is a Creative Director at Ziba Design with extensive experience in global business strategy, design management, product development and brand marketing. As an entrepreneur and director with major global corporations Jeremy has worked with some of the world’s foremost apparel and consumer product companies (Nike, Gap Inc., J. Crew and Patagonia, IBM, P&G). At Ziba, Jeremy leads teams to create solutions for global clients by crafting compelling branded experiences that support key business strategies.

SPEAKER & DISCUSSION MODERATOR John A. Rafter, Jr. Jay is a partner in Stoel Rives' Intellectual Property practice group. His background includes experience obtaining both trademark and patent protection for clients in a wide range of technology. He is experienced in managing major client patent portfolios, preparing opinion letters and negotiating licenses. He has also represented clients in enforcing or defending intellectual property rights via patent, trademark, and trade dress litigation in several districts of the federal courts, patent interference proceedings before the U.S. Patent and Trademark Office Board of Appeals and Interferences, and trademark opposition proceedings, including successfully defending a trade dress claim before the 9th Circuit Court of Appeals.

REGISTRATION: $20: LES members $25: Non-members $10: Students (with ID)

$5 additional for on-site registration

*Members of the following organizations will receive the LES Member rate SAO, TechAmerica, Oregon Bio

Every creative professional is looking for great work. Every creative organization is looking for great people.

This event matches these two groups for an intense 3 hour networking and recruiting event focused on making productive connections, and hiring and retaining outstanding creative workers.

The afternoon centers on a moderated panel discussion focusing on strategies for hiring top creative talent, and for getting yourself hired into these roles.

PANELISTS

Kirk James Creative Director, Cinco Design

Nick Oakley Head of Industrial Design, Mobility Group, Intel

Beth Sasseen Senior Design Recruiter, Nike

Chelsea Vandiver Head of Communications Design Group, Ziba Design

A cocktail reception will immediately follow the presentation and the remainder of the afternoon will be an open format. Mid- and senior-level designers, creative directors, recruiters, and other professionals in the product design, apparel, branding, and interaction design fields are encouraged to attend. Scheduling, registration and ticketing details can be found at the Creative Confab page at Coroflot.com.

3BY10 is a monthly presentation and networking event, in which three creative professionals or students from the Portland area get ten minutes each to present a recent project, discuss a trend, or just talk about the local design scene. Talks include time for questions and discussion and socializing afterwards. Admission is always free.

This month’s 3BY10 will be held on Wendesday, June 24, featuring a somewhat altered (and improved, we hope) format from past months. We're moving the entire event to the Someday Lounge - 125 NW 5th Ave, allowing us access to their beautiful space, stage, and projection facilities, as well as their generous happy hour, which runs until 8pm. Our hope is that this will attract a few more folks who don't like "talks" as much as more casual events, while still offering a fantastic speaking venue. The schedule will also include a short intermission, and Q&A after each speaker, rather than clustered at the end. Come join us and see how it works out!

6:00p - First two presenters + Q&A 6:30p - Intermission 6:40p - Third presenter + Q&A 7:00p - Social hour

This month’s presenters:

Bill DeRouchey - Interaction Designer, ZIBA Freddy Weigle - Industrial Design Graduate, Art Institute of Portland Carl Alviani - Industrial Designer and Editorial Director of Coroflot.com

Join us for a special evening with Daniel Wilson, author of the New York Times bestselling Robopocalypse and its sequel Robogenesis, as well as seven other books.

Daniel, who earned a PhD in Robotics from Carnegie Mellon University, as well as Masters degrees in Artificial Intelligence and Robotics will be reading from his most recent novel, The Clockwork Dynasty.

After the reading, Daniel will be joined by Todd Greco, Ziba’s Director of Interactive Design, in a conversation exploring where science, technology and design overlap, and the future of machines. We look forward to audience engagement in this conversation. Daniel will be available for a book signing following the speaking program.

The Clockwork Dynasty imagines a history in which humanlike court automatons secretly served the great empires of antiquity. Centuries later, the same machines are running out of power. As the modern-day survivors cannibalize each other for energy, a human scientist will risk her life to find the origin of the machine race, and the key to saving it.

Doors at 5:30pm, show starts promptly at 6pm. Pizza & drinks to follow.