Ever wonder why companies such as TOMS, Everlane and Cliff Bar are so successful? These brands have created a core brand story that is consistently supported throughout all of their communications be it on their website, email, social media, and more. By developing a brand story you can build a community of customers who resonate strongly with your brand message in order to maximize conversions.

Join us as Charlotte Chipperfield, Founder and Chief Storyteller of Chipperfield Media (https://chipperfieldmedia.com), walks us through how to develop our own brand story that resonates with our customers.

Falling in love with stories from a young age, Charlotte Chipperfield gravitated towards a career in marketing where brand stories can come alive. Having worked for both start-ups and national brands, Charlotte gained an in-depth understanding of digital marketing and especially fell in love with social media, a tool that allows any brand to connect with customers at any given moment of the day. In 2014, Charlotte founded Chipperfield Media and is a regular contributor to online marketing publications, having built a reputation as an expert thought leader and speaker in the digital marketing space.

Agenda 6:00pm - Arrival and networking 6:30pm - Presentation 7:15pm - Q&A 8:00pm - Event ends

FAQ Q: What’s the parking situation? A: Street parking is available around the neighborhood. DO NOT park on Division between 4-6pm as this is a no parking zone and parking is enforced. There are also nearby paid parking lots nearby: one behind the building and another on 10th north of Division.

Q: Should I consider using public transportation? A: Yes! Ford Food & Drink is near many buses including 2 and 70, 9, 17, and 19 are also nearby as well as the Clinton/SE 12th Orange Line Max stop.

Q: Will there be food and drink at this event? A: There will be some food and drink sponsored by CartHook (https://carthook.com). You will also be able to purchase food & drinks at the counter. Happy Hour at Ford Food & Drink is from 3-6pm. Feel free to come early to take advantage of their deals and enjoy their ambiance.

Q: Is there a Code of Conduct? A: Yes! If you are attending, organizing or speaking at our event, you are required to agree with our Code of Conduct (https://www.ilanadavis.com/pdx-shopify-meetup-code-of-conduct)

Retaining customers isn't easy, but it's necessary to be capital efficient. Customers become repeat shoppers when they love your products and service. We'll break down the strategies of Shopify brands that have made retention a priority, successfully encouraging repeat purchases, and building brand love.

Max Folley is CEO and Co-founder of Caravel (www.caravelapp.com), a mobile platform that connects shoppers with brands to make Direct-to-Consumer purchases intuitive and rewarding.

Coming from a background of marketing and technology, he brings a unique perspective into strategies that are successful at keeping satisfaction a focus. Also, into strategies that fail in this regard.

Coming from a background of marketing and technology, he brings a unique perspective into strategies that are successful at keeping satisfaction a focus. Also, into strategies that fail in this regard.

Previously a Director at Wieden+Kennedy, he helped brands like Nike and Samsung implement technology that delivered valued customer connections. Now at Caravel, his focus is on small-mid sized business, and helping them build strong, direct connections with shoppers.

Agenda 6:00pm - Arrival and networking 6:30pm - Presentation 7:15pm - Q&A 8:00pm - Event ends

FAQ Q: What’s the parking situation? A: Weekdays is free street parking near Davis and Grand.

Q: Should I consider using public transportation? A: Yes! 11:11 Supply is on the Streetcar A loop and multiple TriMet bus lines including the 6 and 20. You can also bike, they are at the Couch and MLK Biketown Hub and inside of the Biketown Central Eastside Super Hub.

Q: Will there be food and drink at this event? A: Yes!

Q: Is space limited? A: Yes! Please register asap to guarantee a spot. If you're unable to attend, please update your attendance so that someone on the waitlist can join.

Q: Is there a Code of Conduct? A: Yes! If you are attending, organizing or speaking at our event, you are required to agree with our Code of Conduct (https://www.ilanadavis.com/pdx-shopify-meetup-code-of-conduct)

Thank you to our sponsors CartHook (https://carthook.com) & Little Stream Software (https://www.littlestreamsoftware.com/shopify-apps/json-ld-seo)

Get actionably, practical SEO advice on optimizing your page titles, earning high-quality links, growing your traffic, and more. Plus, your questions, answered.

Kai Davis, Owner and Founder, Double Your Ecommerce, will help you turn your store into a powerhouse of persuasion. Kai has been working in Ecommerce since 2006 and working with merchants on Shopify since 2013.

Frequently Asked Questions Q: Will I be on video? A: Only the speakers may be on video but likely, we'll only be sharing the presentation.

Q: Will there be a recording available after the webinar? A: We will do everything we can to have a recording of the webinar for those who attended.

Q: Can I invite others who may be interested? A: Yes! Please have them register as well as they will receive their own link to join the webinar.

Q: Is there a Code of Conduct? A: Yes! If you are attending, organizing or speaking at our event, you are required to agree with our Code of Conduct (https://www.ilanadavis.com/pdx-shopify-meetup-code-of-conduct)

Data can be overwhelming, but it's essential to growing your online store. So what are the metrics that really matter in eCommerce and how do they impact your revenue? And how can you analyze them effectively to draw actionable insights that will impact your sales? Kate will cover all this and more!

Kate Collinson is an eCommerce consultant and growth marketer, passionate about using data to drive online revenue.She has over a decade's experience growing online brands in New York City and Australia, specializing in Shopify and Plus. Some call her a "digital Swiss army knife", with a skillset spanning strategy and analytics, design and code. She currently works with Aussie clients including Nimble Activewear, The Daily Edited and Liberty Belle Rx to grow online brands through data, email, advertising and CRO.

This webinar will explore the ins and outs of SMS marketing. We'll cover how SMS works, the complex laws that govern SMS, and major SMS tools to use for Shopify.

Join us for a discussion regarding what cause marketing looks like in 2020. We'll run through the ins and outs - from campaigns to compliance and leave you with easy to launch ideas for your holiday campaigns.

Mel Lubey blends over 15 years of technology and communications expertise with a passion for advocacy that extends into everything she does. In her role as Chief Impact Offer at DailyKarma, she uses her skills to help brand partners create easy-to-launch cause marketing campaigns using their Shopify App, Shop for Good. She's also a fierce maternal health activist with a love of well-placed curse words & vintage clothing.

Social commerce is continuing to grow for merchants worldwide and the need for influencer marketing, sales channel integrations and the ability to link sales to social is more important than ever before!

Deb Mecca, CEO of Causeway 305, has been a master in sales and marketing for the greater part of 20 years. She has a sharp eye for a good brand message and a compelling story. She believes that sales across social is imperative to grow awareness and solidify bottom of funnel sales.

Let's talk about tweaking your Shopify store and how custom development can be super helpful, or potentially harmful. We'll delve into the pros and cons of premium themes and apps and how to keep things in tip-top shape. Also some helpful tips on how to talk to your developer and get what you want!

Anne Thomas, Co-founder of Design Packs, has over 13 years of experience in web development and has helped create some of the best Shopify themes in the market. She spent 4.5 years at Out of the Sandbox as the Technical Director working on themes such as Turbo and Flex. Her knowledge of the Shopify platform runs deep and when she isn't working on Design Packs, she's consulting with Shop Critique offering up Shopify audits!

You may exist online, but without a cohesive strategy, you could be leaving conversions at the door. Learn how a full-circle approach to digital marketing can not only improve conversions, but provide your customers with a more engaging experience to keep them coming back. We'll explore how organic/paid efforts, email, customer service and web design all working together is key to customer retention.

Jessica Grossman is the Founder & CEO of In Social and the Founder & Spokesperson of Uncover Ostomy. She has been named an Extraordinary Canadian, featured in VICE, Insider, HuffPo, Yahoo! and more.

If you advertise your Shopify store online - you won't want to miss this! The online advertising landscape has changed significantly in the past few months with the new tracking and privacy restrictions introduced by Apple - and more changes are on the way.

We'll take a look at what has changed, new strategies for advertising platforms like Facebook and Instagram, and specific steps you can take to set your Shopify store up for continued success.

Brett is the Founder and Principal at SCOPO, a digital and social advertising agency based in Portland, Oregon. SCOPO is a Facebook Marketing and Technical Partner agency, and has developed marketing and advertising strategies that have generated millions of dollars in new revenue for clients including Lucky Brand, MANSCAPED, Newegg, and Otter.ai.

Brett is a Facebook-Certified Media Planning Professional, Media Buying Professional, and Ads Product Developer. He holds a B.A. in Marketing Management and a MBA from the University of Portland. He lives with his wife and two sons in Cedar Hills, Oregon and is an avid Portland TrailBlazers and Green Bay Packers fan.

Historically, product protection has been a tremendous undertaking for brands- from the time it takes to get licensing, to developing the front end, to building out a team to support warranties claims, these programs have been reserved for only the Best Buys and Apples of the world. While major corporations make massive revenue on warranties, it has left the modern eCommerce merchant at a competitive disadvantage.

There’s a need for Shopify stores of all sizes to offer product protection contracts to stay competitive and increase profit on the products already being sold. Clyde is democratizing the product protection space so that eCommerce merchants can offer warranties- which drives additional revenue, increases D2C sales, and adds longevity to a merchant’s relationship with their end customer.

Well dive into why product protection coverage is essential in scaling your Shopify store and share some examples of how business are using Clyde.

Chloe is the Director of Agency Partnerships at Clyde, where she works with digital agencies of all sizes to help them drive revenue for their merchants and increase the agency’s longevity of relationships with those brands. After a stint as a reality television producer, she began working in eCommerce as an individual contributor within a startup sales organization. Several years into her sales career, Chloe was bitten by the partnerships bug. Since then, she has spent the last several years working on small partnerships teams experiencing rapid growth in the eCommerce sector, where she’s seen more than 100% growth year over year. When she’s not working, Chloe can be found traveling, brewing craft beer, or spending time with her English Bulldog.

We're changing things up this month! Ask Klaviyo experts anything about email marketing this holiday season. Questions around retention strategies, what types of emails you should send, how soon you should start your holiday campaigns this year, how to promote your offers, and more are welcome.

Our Panelist Kris Daria is an email marketing strategist helping beauty & wellness brands to grow their online store with automated email marketing. 
After spending over 10 years working with multi-million dollar e-com brands, Kris has become a pro at automating her client’s email marketing in a day, so they can save time and bring in more sales on autopilot, without lifting a finger. Her focus is on helping purpose-driven entrepreneurs to build impactful & automated email systems while giving them tools to operate with more clarity, ease and flow.

Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections.

Join us at the Shopify Portland Metro Group meetup to learn top-notch eCommerce marketing strategies to boost your online store sales. Whether you are a small business owner, digital marketer, or eCommerce enthusiast, this event is tailored to help you stay ahead in the competitive online marketplace. Our expert speakers will cover a range of topics including social media advertising, web standards compliance, and the latest eCommerce technology trends. Network with fellow retail professionals and web developers to exchange ideas and keep your eCommerce game strong. Don't miss out on this opportunity to elevate your online business presence and maximize your revenue potential!

This is our first Event! So come prepared for a relaxed meetup where we can exchange information, network, share stories, and discuss what we all want to get out of our Shopify Portland Metro Group.

We will have swag, food, and beverages (seltzers, mocktails, and brews)!