IxDA Portland is delighted to welcome Jared Spool to the Pacific Northwest, to present his UX Tipping Point talk. Doors open at 6pm for drinks, snacks, catching-up with friends, and checking-out Wacom's swanky new "Experience Center" in the Pearl District. Jared's talk will then span ~45min, with time after for Q&A. We'll also be raffling-off books, and offering a discount code for UIE's upcoming Portland workshop series!

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The UX Tipping Point

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.

Jared will show you and your team:

• Which path organizations take to become design-infused • How a centralized UX team is a stepping stone to a more UX capable organization • Why the market needs to demand a better experience before it will matter • What your organization will need to do to cross the UX Tipping Point

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Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.

You’ll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.