BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20161106T020000 RDATE:20161106T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170225T013508Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170307T203000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170307T180000 DTSTAMP;VALUE=DATE-TIME:20170225T013508Z LAST-MODIFIED;VALUE=DATE-TIME:20170225T013508Z UID:http://calagator.org/events/1250471515 DESCRIPTION:IxDA Portland is delighted to welcome Jared Spool to the Paci fic Northwest\, to present his UX Tipping Point talk. Doors open at 6pm for drinks\, snacks\, catching-up with friends\, and checking-out Wacom' s swanky new "\;Experience Center"\; in the Pearl District. Jare d's talk will then span ~45min\, with time after for Q&\;A. We'll als o be raffling-off books\, and offering a discount code for UIE's upcomin g Portland workshop series! \;\n \;\n——— \;\n \;\nThe UX Tip ping Point \;\n \;\nFor the longest time\, making a great experien ce for the user was a business-strategy luxury item. A great product onl y had to work and ship. A great experience was a nice-to-have\, not a re quirement. Times have changed. The cost of delivering a product is no lo nger a barrier to entry. Quality is no longer a differentiator. What’s l eft? The user’s experience. \;\n \;\nEvery part of the organizatio n must be infused with an understanding of great design. Your organizati on has to cross the UX Tipping Point. You must increase everyone’s expos ure to users\, communicate a solid experience vision\, and install a cul ture of continual learning. With that\, design will become your organiza tion’s competitive advantage. \;\n \;\nJared will show you and you r team: \;\n \;\n• Which path organizations take to become design- infused \;\n• How a centralized UX team is a stepping stone to a mor e UX capable organization \;\n• Why the market needs to demand a bet ter experience before it will matter \;\n• What your organization wi ll need to do to cross the UX Tipping Point \;\n \;\n———— \;\n& #13\;\nJared M. Spool is a co-founder of Center Centre and the founder o f UIE. In 2016\, with Dr. Leslie Jensen-Inman\, he opened Center Centre\ , a new design school in Chattanooga\, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training\, infusing Jared’s decades of UX experience with Le slie’s mastery of experience-based learning methodologies. \;\n \; \nYou’ll also find him as the conference chair and keynote speaker at th e annual UI Conference and UX Immersion Conference\, and he manages to s queeze in a fair amount of writing time. He is author of the book\, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. \;\n \;\nYou’ll find his writing at u ie.com. You can also follow his adventures on the Twitters at @jmspool\, where he tweets daily about UX design\, design strategy\, design educat ion\, and the wondrous customer service habits of the airline industry.\ n\nTags: ux\, jaredspool\, uie\, ui\, design\, usability\, chi\, tech\, awesome\n\nImported from: http://calagator.org/events/1250471515 URL:https://www.eventbrite.com/e/jared-spool-beyond-the-ux-tipping-point- tickets-32317330004 SUMMARY:Beyond The UX Tipping Point w/ Jared Spool LOCATION:Wacom Experience Center: 1455 Northwest Irving Street\, Portland OR 97209 US SEQUENCE:1 END:VEVENT END:VCALENDAR