This class is two Fridays, 3/6 & 3/13. A new class repeats 4/24 & 5/1

With the evolution of technology, consumers are better informed and more empowered than ever before. Today's marketers must evolve their strategies to address increasing skepticism. E-Marketing strategies offer an ideal solution for the complexities of today's world: timely, efficient, affordable and highly measurable communications. This workshop outlines the tools and techniques being used today to harness the vast marketing potential of the Internet. Topics include search engine marketing, reputation management, email marketing, social media optimization and online advertising and public relations. Take away useable strategies and tips to integrate online and conventional marketing, measure its success and ultimately convert visitors into customers and evangelists. Anyone who needs to deliver results with their Web site will benefit from this workshop.

$545.00 noncredit, includes materials and $35 lab fee credit optional for addl $55

503-725-4820

This class is two Fridays, 3/6 & 3/13. A new class repeats 4/24 & 5/1

With the evolution of technology, consumers are better informed and more empowered than ever before. Today's marketers must evolve their strategies to address increasing skepticism. E-Marketing strategies offer an ideal solution for the complexities of today's world: timely, efficient, affordable and highly measurable communications. This workshop outlines the tools and techniques being used today to harness the vast marketing potential of the Internet. Topics include search engine marketing, reputation management, email marketing, social media optimization and online advertising and public relations. Take away useable strategies and tips to integrate online and conventional marketing, measure its success and ultimately convert visitors into customers and evangelists. Anyone who needs to deliver results with their Web site will benefit from this workshop.

$545.00 noncredit, includes materials and $35 lab fee credit optional for addl $55

503-725-4820

The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest. Now in its fifth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.

Topics this year include successful social media case studies, search updates, online communities, lead generation, web analytics & more.

Ever wonder how your email list stacks up against other nonprofits?

M+R Strategic Services and NTEN released a new eNonprofit Benchmarks Study for 2009 (Download the report at http://www.e-benchmarksstudy.com/2009.html). We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:

* How is the financial crisis affecting online fundraising?
* How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
* For state-based or local groups, what's a good email response rate

Karen Matheson, M+R Strategic Services will cover key findings on fundraising and advocacy metrics, explore what the data tells us about industry-wide changes, provide key metrics to analyze your organization's online program and take questions about the study and nonprofit online metrics.

She will also offer up real-world advice and research-based best practices for communicating effectively with your membership, helping maintain and develop supporters, build relationships, and sharing your story.

Agenda: 5:30 Networking

6:00 Presentation with Q/A

7:00 More Networking

Karen Matheson is the Manager of Quantitative Research and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients, including the Human Rights Campaign, Oxfam America, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursework in statistics and analysis, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Benchmarks Study (www.e-benchmarksstudy.com), Karen regularly researches and co-authors articles about best online communications strategies using data from several national nonprofits.

Please email Anna at [email protected] or Donna Arriaga at [email protected] with any questions.

The eMarketing Summit is the region's most comprehensive internet marketing event. It is back with even more innovative strategies for your business. This year's eMarketing Summit focuses on maximizing the internet marketing strategies you already have in place while demonstrating the latest tools and techniques being used successfully by the region's top companies.

Christi Day, Online Spokesperson & Emerging Media Specialist, Southwest Airlines is the featured AMA-Portland Chapter luncheon speaker.

eMarketing Summit & SoMe Awards “The Evolution to Digital Marketing” Thursday, April 21, Oregon Convention Center www.emarketingsummit.com for information and registration

The discounted price is only $89 (normally $109) and includes one full day of presentations, luncheon presentation, InnoTech Conference, expo & admission to the SoMe (Social Media) Awards.
During registration use EMS20AT in the Discount code field for the lower price. The 7th annual eMarketing Summit meets in Portland, OR this year, and brings together over 150 marketing & business professionals.

Featured Luncheon Speaker, hosted by AMA – Oregon Chapter This Method Ain't Madness: Measuring the "Old Spice Guy" Campaign Erin Korogodsky, Listener : Brainstormer : Social Marketing Maestro, Lithium Technologies Dean McBeth, Sr. Digital Strategist, W+K

Additional Topics This Year Include: -From Campaigns to Community: Building Sustained Engagement with Bill Johnston, Director of Global Community, Dell -The Future of Search -Harnessing the super power of email marketing and social media -The Mobile Marketing Frontier - Finding the Right eMarketing Mix (and doubling eCommerce revenue along the way): a Musical Journey -PSU Digital Marketing Workshop – A 2 hour interactive workshop - and much more. Information and details at www.emarketingsummit.com or www.innotechoregon.com.

3rd Annual SoMe’ Awards – Hosted by Social Media Club Oregon The SoMe’ Awards – The Social Media Awards is also happening the evening of April 21 at the Fez Ballroom. Nominations for this award are open right now. Several categories and budget ranges so all can participate. Take a moment to submit your best work and join the party on April 21. Submit and register at www.someawards.com. Hosted by Social Media Club of Portland, SEMpdx, TMMpdx, SAO and InnoTech.