Portland State University Market Square Building

This class is two Fridays, 3/6 & 3/13. A new class repeats 4/24 & 5/1

With the evolution of technology, consumers are better informed and more empowered than ever before. Today's marketers must evolve their strategies to address increasing skepticism. E-Marketing strategies offer an ideal solution for the complexities of today's world: timely, efficient, affordable and highly measurable communications. This workshop outlines the tools and techniques being used today to harness the vast marketing potential of the Internet. Topics include search engine marketing, reputation management, email marketing, social media optimization and online advertising and public relations. Take away useable strategies and tips to integrate online and conventional marketing, measure its success and ultimately convert visitors into customers and evangelists. Anyone who needs to deliver results with their Web site will benefit from this workshop.

$545.00 noncredit, includes materials and $35 lab fee credit optional for addl $55

503-725-4820

This class is two Fridays, 3/6 & 3/13. A new class repeats 4/24 & 5/1

With the evolution of technology, consumers are better informed and more empowered than ever before. Today's marketers must evolve their strategies to address increasing skepticism. E-Marketing strategies offer an ideal solution for the complexities of today's world: timely, efficient, affordable and highly measurable communications. This workshop outlines the tools and techniques being used today to harness the vast marketing potential of the Internet. Topics include search engine marketing, reputation management, email marketing, social media optimization and online advertising and public relations. Take away useable strategies and tips to integrate online and conventional marketing, measure its success and ultimately convert visitors into customers and evangelists. Anyone who needs to deliver results with their Web site will benefit from this workshop.

$545.00 noncredit, includes materials and $35 lab fee credit optional for addl $55

503-725-4820

Date: Mon, Dec 8th Time: 12:00pm-8:00pm Location: Portland State University Market Square Building 1515 SW 5th Avenue, Suite 1050 Cost: $55 for members $55 for non members Registration Deadline: 12/08/2008 Topic: Internet Marketing Conference

Do you need to know the latest techniques to market to your customer online? Join marketing and interactive professionals for this half-day conference plus evening event focused on Internet Marketing. We will cover beginner to advanced topics in Web strategies, analytics, ecommerce and SEO fundamentals, site development techniques, social media technologies, user experience and more. Expert speakers come from the Portland-area interactive community of consultants and agencies, including instructors in the Internet Strategy workshop series.

Whether you are a beginner and need to understand and interact with your online customers or a marketing professional who wants to hear the latest trends in SEO, and social media marketing, several tracks will allow you to learn at your own pace. Have your site reviewed by students or experts in our site lab and join in an interactive session with some of today's technology providers. The day will conclude with an interactive brainstorming and catered networking event, co-sponsored by the SAO IPsig and SEMpdx, Portland interactive associations. Take advantage of the tremendous resources available through Portland's interactive community.

Can't make the conference but want to network with other Internet marketing professionals and the conference speakers? Join us for the party from 6:00 to 8:00 for food, beverages, conversation and a live band. The Site Lab will stay open from 6:00 to 7:00 if you want a mini review of your site by an expert. Space is limited so register today. $10 advance registration, $15 at the door.

Join us at Portland State University for a half-day Internet Marketing Conference with local experts, a site lab and networking event sponsored by SAO IPsig and SEMpdx. Registration fee is $55, which includes the evening event. Visit www.pdc.pdx.edu/imktg for more information and registration, or call 503 725-4820.

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September 17th, 2008 -The Internal Consultant’s* World: An Intimate Look Four successful Organizational Development consultants give us an inside look at their world as employees working to make their organization better.

A few of the questions these internal consultants will address in a fast-paced interactive session:

* Their toughest challenges and how they deal with them?
* How do internal OD consultants find the “juice” to keep going? 
* Where’s the joy for an internal?
* Employment Security—does it exist?
* What really bugs internal consultants?
* What does an external consultant need to know to get in the door to the internal’s organization?  (What internals would love to tell externals but rarely do)

Join us for an engaging evening of learning and laughter as we explore the future of OD from the internal's perspective.

NEW TIME/DATE: 3rd Wednesday

* Informal Networking: 5:30-6:00p
* Meeting: 6:00p-7:45p
* Discussion Tables: 7:45-8:15p
     (for those that want to continue the conversation/connection)

NEW LOCATION: PORTLAND STATE UNIVERSITY Market Square Building, Room 1054 1515 SW 5th Ave. Portland, OR 97201