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CHIFOO Meeting: Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Personality

Connective DX Community Room
2030 NW Pettygrove St
Portland, OR 97209, US (map)

CHIFOO Meeting Details

5:00 - 6:30: CHIFOOd Please join us before the meeting to enjoy no-host food and beverages before the meeting at the Southland Whiskey Kitchen at 1422 NW 23rd Ave.

6:30 - 7:00 Registration and networking at the ISITE offices at 2030 NW Pettygrove, in the Pearl District. See a map.

7:00 - 8:30 Meeting followed by vigorous Q & A. And a raffle!

Free for CHIFOO Members & $5.00 for non-CHIFOO Members. Become a member today at http://www.chifoo.org/index.php/chifoo/aboutus/join_chifoo

Raffle Tickets are $1.00 for two (available at door during Registration).



Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Personality with Deborah Levinson, Nimble Partners

When designing or redesigning an application, Nimble Partners focuses on three core principles: consistency, hierarchy, and personality. We can think of these principles as if they’re part of a language. Consistency and hierarchy are the grammar people learn while using an application: the basic elements that define how a language is spoken. The “words” we speak—that is, the visual design characteristics we choose to convey a message—create an application’s personality. These principles are so fundamental to creating successful interfaces that we call them “meta-principles.” While technology that affects interfaces changes, the underlying meta-principles hold true.

Nimble Partners arrived at these three meta-principles after years of heuristic reviews, usability studies, and informal observation of digital applications. In this talk, Deborah will introduce these principles and show how they apply in examples, including a case study redesign of a web and mobile application to help users track diet and exercise.