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  <div class="vevent h-event"> <h1 class="summary p-name">Innovation in Motion: Zero Moment of Truth - A New Model for Modern Marketing</h1> <div class='date'><time class="dtstart dt-start" title="2011-11-03T18:00:00" datetime="2011-11-03T18:00:00">Thursday, November 3, 2011 from 6</time>–<time class="dtend dt-end" title="2011-11-03T19:30:00" datetime="2011-11-03T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202392948'><span class='fn org p-name'>Haypenny Marketing</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">920 SW Third Ave., 101</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=920%20SW%20Third%20Ave.,%20101,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Shoppers used to make up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Lies”. With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the “sqrt(-1) Moment of Lies”. Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience — from the Zero Moment of Truth to the point of purchase and beyond. Join our interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands.</p> <p>Featured Panelists:</p> <pre><code>Dayne Wilberding, Director of Digital Culture at Grady Britton Jamie Beckland, Digital and Social Media Strategist at Janrain Ryan Lewis, President of Bonfire Social Media </code></pre> <p>Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited.</p> <p>Register at Facebook:<a href="http://on.fb.me/pTjk2j">http://on.fb.me/pTjk2j</a></p> <p>or</p> <p>Meetup: <a href="http://www.meetup.com/Innovation-in-Motion/events/30775011/">http://www.meetup.com/Innovation-in-Motion/events/30775011/</a></p> <p>Note: Live web streaming will be available at the time and date of the event for people who are not located in the Portland area at: <a href="http://www.livestream.com/innovationinmotion">http://www.livestream.com/innovationinmotion</a></p> <p>Brought to you by: Innovation in Motion – a monthly thought leader gathering to discuss the trends and challenges facing interactive marketing and online innovation.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://haypennymarketing.com/search-engine-marketing-resources/events/">Website</a></li> </ul> </div>