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Innovation in Motion: Zero Moment of Truth - A New Model for Modern Marketing

Haypenny Marketing
920 SW Third Ave., 101
Portland, OR 97204, US (map)



Shoppers used to make up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Lies”. With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the “sqrt(-1) Moment of Lies”. Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience — from the Zero Moment of Truth to the point of purchase and beyond. Join our interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands.

Featured Panelists:

Dayne Wilberding, Director of Digital Culture at Grady Britton
Jamie Beckland, Digital and Social Media Strategist at Janrain
Ryan Lewis, President of Bonfire Social Media

Cost: Free – With beer and food provided. RSVP now to reserve your seat – space is limited.

Register at Facebook:http://on.fb.me/pTjk2j


Meetup: http://www.meetup.com/Innovation-in-Motion/events/30775011/

Note: Live web streaming will be available at the time and date of the event for people who are not located in the Portland area at: http://www.livestream.com/innovationinmotion

Brought to you by: Innovation in Motion – a monthly thought leader gathering to discuss the trends and challenges facing interactive marketing and online innovation.