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  <div class="vevent h-event"> <h1 class="summary p-name">DevGroup NW: Small Groups, Tightly Joined</h1> <div class='date'><time class="dtstart dt-start" title="2009-02-18T18:30:00" datetime="2009-02-18T18:30:00">Wednesday, February 18, 2009 from 6:30</time>–<time class="dtend dt-end" title="2009-02-18T20:00:00" datetime="2009-02-18T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390051'><span class='fn org p-name'>PCC Cascade Campus</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">705 N. Killingsworth St.</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97217</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=705%20N.%20Killingsworth%20St.,%20Portland%20OR%2097217%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Homophily describes the tendency of individuals to bond with people similar to themselves. It’s an obvious insight. But it also means everything to the analysis of any given online community. A web community’s success can be predicted almost entirely by asking: “Do the people drawn to this website share cultural traits with one another?”</p> <p>This is why Microsoft can’t launch a successful social network. While your average college radio station, or sports fan club, or local music scene are natural gathering places.</p> <p>With web communities, technology isn’t important - it’s a culture thing.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.devgroupnw.org">Website</a></li> </ul> </div>