Export or edit this event...

DevGroup NW: Small Groups, Tightly Joined

PCC Cascade Campus
705 N. Killingsworth St.
Portland, OR 97217, US (map)



Homophily describes the tendency of individuals to bond with people similar to themselves. It’s an obvious insight. But it also means everything to the analysis of any given online community. A web community’s success can be predicted almost entirely by asking: “Do the people drawn to this website share cultural traits with one another?”

This is why Microsoft can’t launch a successful social network. While your average college radio station, or sports fan club, or local music scene are natural gathering places.

With web communities, technology isn’t important - it’s a culture thing.