Hotel deLuxe

SEMpdx is a non-profit that puts on educational events about search engine marketing (SEM)-related topics. For November...

Google Authorship is the magic that hooks up a blog post with its author's Google+ profile, and puts the portrait of the author next to the blog post in Google search results.

Our November event is all about the benefits of Google Authorship, and how to use it well to build your "AuthorRank" and thought leadership -- and get more clicks from Google searchers.

For more information about the event, and to purchase early bird tickets, visit http://www.sempdx.org/sempdx-events/november-2012/

SEMpdx is a non-profit that puts on educational events about search engine marketing related topics.

For October the topic is Penguins & Pandas. Two local experts will give you all the details about these two very important updates to Google's algorithm.

The event starts with networking, drinks and snacks at 4:30 and the presentation and Q&A start at 5.

To learn more and sign up for the event, visit http://www.sempdx.org/sempdx-events/oct-2012/

There’s a new web of structured data that is increasingly being used by the search engines and social media networks.

Find out how you can tap into structured data and Schema.org to express facts about your site and business. You may even score some of the valuable ‘rich snippets’ that Google and Bing are showing more frequently.

http://www.sempdx.org/sempdx-events/sept-2012-structured-data-schema/

~~~

Search Engine Marketing Professionals of Portland (SEMpdx) is a non-profit that was created to help both local SEM professionals and area businesses.

Location: On the roof of Hotel deLuxe 729 SW 15th Ave, Portland, OR Date: August 18, 2009 Time: 5:30pm to 9:00pm Cost: $10.00

Join us Tuesday August 18th on the roof of Hotel deLuxe in beautiful downtown Portland for a wonderful evening of old school social networking with our friends from:

American Marketing Association (AMA) Portland Advertising Federation (PAF) Software Association of Oregon (SAO) Social Media Club Oregon Entrepreneur Network (OEN) Public Relations Society of America (PRSA) Internet Strategy Forum (ISF) Web Analytics Wednesday (WAW) Oregon Creative Industries (OCI)

This exclusive venue promises to be the setting for the most talked-about networking event of the year. Not only will you be on top of one of Portland’s most luxurious hotels . . . but, you will also be able to be on top of the latest developments going-on at some of the most innovative marketing associations in the Pacific Northwest!

Reserve your place on the roof today!

This is a pre-register ONLY event. Unregistered individuals will not be admitted at the door. Please visit our SEMpdx Web site to register for this exciting evening of socializing, networking, and being seen with the cool kids.

The roof will definitely be on fire!

Get your tickets now! https://www.sempdx.org/events/social-networking-old-school-style-party/

January 2009 Hot Seat: Inaugural PPC Event

Pay-per-click advertising (PPC) continues capture more than 88% of all search engine marketing revenues. Even with increasing competition for keywords and rising cost-per-visits, PPC campaigns are the dominant force within our vibrant space. The reasons for this fact are pretty straight forward:

1. . Your ads can be posted, or revised, almost immediately,
2. . You ads appear when and where you want them to,
3. . They are easy to implement, and can get instant results,
4. . They can precisely target your most desired audience,
5. . They are the most measurable form of advertising today,
6. . Your measured ROI makes them highly affordable.

However, issues of ad quality, landing page design, Web site functionality, product demand, and inventory can hinder your PPC efforts.

We, therefore, invite you to join us for an evening of expert panel advice on proper PPC account set-up, effective landing pages, keyword research, quality score, bid management and much more at our SEMpdx January 2009 PPC Hot Seat. In addition to this insightful information, our panel of search marketing specials will review and critique actual PPC campaigns from real-world companies right here in the Pacific Northwest.

Mark you calendar for Tuesday, January 13, 2009, at Hotel DeLuxe for an eventful evening of social networking, PPC education, and buffet dinner. What You Will Receive:

1. . Real-world advice from a panel of search engine marketing experts.
2. . Detailed examples of how to improve your Paid Search performance.
3. . Tips on advanced account management, landing page creation, and conversion strategies.

Panelists:

1. . Leisa Hall - Anvil Media
2. . Todd Mintz - Todd Mintz
3. . Josh Patrice - Overland Agency

Campaign Reviews

1. . Site #1: Available!
2. . Site #2: Available!
3. . Site #3: Available!

Details:

Date: Tuesday, Jan 13 Location: Hotel deLuxe - Directions 05:27 PM, January 13, 2009 , Cost: $35.00

Search Engine Optimization Meetups > The Portland Search Engine Optimization Meetup Group

Web Analytics... Do you know what you are looking at?

Join us Tuesday, November 11th, 2008, at Hotel DeLuxe for an eventful evening of social networking, search marketing education and dinner. Please note that you need to purchase tickets for this event.

According to the Web Analytics Association, the definition of 'web analytics' is the following: The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. While the lion-share of this definition is fairly straight forward, its the 'understanding' part that is the difference between just having a Web site, and having a Web site surpass your marketing goals.

Join SEMpdx for an engaging Hot Seat centered on the topic Web Analytics... Do You Know What You Are Looking At? You'll learn the most current fundamentals and best practices for understanding how an effective Web Analytics strategy can benefit your online marketing performance.

In addition, our esteemed panel Web Analytics experts, featuring Eric Peterson, author of Web Analytics Demystified, and Ian Lurie, president and CEO of Portent Interactive, will also answer any questions you may have pertaining to how to improve you site's performance through an 'understanding' of Web Analytics.

What You Will Receive: Real-world advice from a panel of search engine marketing experts. Detailed examples of how to get your Web site prominently ranked within the search engines. Tips on Web site analytics, keyword research, copywriting, link building and search engine friendly Web design.

For more information and to purchase tickets, please click here.

Portland, OR 97205 - USA

Tuesday, November 11 at 5:30 PM

Photo: http://photos3.meetupstatic.com/photos/event/2/b/e/d/event_1451245.jpeg

Attending: 0

Details: http://seo.meetup.com/78/calendar/9030291/

October 2008 Hot Seat - Back To Basics Search Engine Optimization

Discover The Fundamentals of Search Engine Optimization

Whether you’re just getting started in Web site design, or are a seasoned veteran at a local media agency, Search Engine Optimization (SEO) may seem confusing. Title tags. Keyword relevancy. Rich content. Link strategies. All of these proper SEO elements may even be a bit intimidating.

For this reason, our next SEMpdx Hot Seat will present the basic fundamentals of effective Search Engine Optimization strategies. You’ll learn the latest techniques on how to properly implement common optimization elements into both new and existing Web sites. Our panel of industry experts will also answer any questions you may have pertaining to search engine friendly design and development.

Join us Tuesday, October 14th, 2008, at Hotel DeLuxe for an eventful evening of social networking and search marketing education.

What You Will Receive: Real-world advice from a panel of search engine marketing experts. Detailed examples of how to get your Web site prominently ranked within the search engines. Tips on keyword research, copywriting, link building and search engine friendly Web design.

Moderator: Kent Schnepp Panelists: Blu Drobushevich Scott Fish David Mihm Leisa Hall

Hot Seat Sites: Four (4) Site Reviews Available!

Location: Location: Hotel deLuxe Address: 729 SW 15th Avenue, Portland, Oregon 97205

Schedule: Networking: 5:30pm Hot Seat: 6:00pm - 8:00pm

05:30 PM, October 14, 2008 Cost: $35.00

The L.I.S.A panel is the first forum dedicated to social media marketing - an emerging new field dedicated to marketing strategies used to reach the growing demographic of social network site users.

Speakers at the Portland event include:
Deborah Shultz - Proctor & Gamble, Social Media Advisor
John Furrier - PodTech, ex-CEO
Michael Berkley - SplashCast, CEO
Hashem Bajwa - Gooby, Silverstein & Partners, Director Digital Planning

Space is filling up fast at this free event. Register Now!

Our May Hot Seat event will feature a presentation on the "SEO Success Pyramid" from Matt McGee who will then participate as one of our Hot Seat panelists and dole out advice for your site!