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  <div class="vevent h-event"> <h1 class="summary p-name">November 2008 Hot Seat - Web Analytics... Do You Know What You're Looking At?</h1> <div class='date'><time class="dtstart dt-start" title="2008-11-11T17:30:00" datetime="2008-11-11T17:30:00">Tuesday, November 11, 2008 from 5:30</time>–<time class="dtend dt-end" title="2008-11-11T19:30:00" datetime="2008-11-11T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390102'><span class='fn org p-name'>Hotel deLuxe </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">729 Sw 15th Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=729%20Sw%2015th%20Ave,%20Portland%20OR%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Search Engine Optimization Meetups > The Portland Search Engine Optimization Meetup Group</p> <p>Web Analytics... Do you know what you are looking at?</p> <p>Join us Tuesday, November 11th, 2008, at Hotel DeLuxe for an eventful evening of social networking, search marketing education and dinner. Please note that you need to purchase tickets for this event.</p> <p>According to the Web Analytics Association, the definition of 'web analytics' is the following: The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. While the lion-share of this definition is fairly straight forward, its the 'understanding' part that is the difference between just having a Web site, and having a Web site surpass your marketing goals.</p> <p>Join SEMpdx for an engaging Hot Seat centered on the topic Web Analytics... Do You Know What You Are Looking At? You'll learn the most current fundamentals and best practices for understanding how an effective Web Analytics strategy can benefit your online marketing performance.</p> <p>In addition, our esteemed panel Web Analytics experts, featuring Eric Peterson, author of Web Analytics Demystified, and Ian Lurie, president and CEO of Portent Interactive, will also answer any questions you may have pertaining to how to improve you site's performance through an 'understanding' of Web Analytics.</p> <p>What You Will Receive: Real-world advice from a panel of search engine marketing experts. Detailed examples of how to get your Web site prominently ranked within the search engines. Tips on Web site analytics, keyword research, copywriting, link building and search engine friendly Web design.</p> <p>For more information and to purchase tickets, please click here.</p> <p>Portland, OR 97205 - USA</p> <p>Tuesday, November 11 at 5:30 PM</p> <p>Photo: <a href="http://photos3.meetupstatic.com/photos/event/2/b/e/d/event_1451245.jpeg">http://photos3.meetupstatic.com/photos/event/2/b/e/d/event_1451245.jpeg</a></p> <p>Attending: 0</p> <p>Details: <a href="http://seo.meetup.com/78/calendar/9030291/">http://seo.meetup.com/78/calendar/9030291/</a></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://seo.meetup.com/78/calendar/9030291/">Website</a></li> </ul> </div>