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  <div class="vevent h-event"> <h1 class="summary p-name">SEMpdx: January 2009 Hot Seat: Inaugural PPC Event</h1> <div class='date'><time class="dtstart dt-start" title="2009-01-13T17:27:00" datetime="2009-01-13T17:27:00">Tuesday, January 13, 2009 at 5:27pm</time> through <time class="dtend dt-end" title="2009-01-14T19:00:00" datetime="2009-01-14T19:00:00">Wednesday, January 14, 2009 at 7pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390102'><span class='fn org p-name'>Hotel deLuxe </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">729 Sw 15th Ave</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=729%20Sw%2015th%20Ave,%20Portland%20OR%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>January 2009 Hot Seat: Inaugural PPC Event</p> <p>Pay-per-click advertising (PPC) continues capture more than 88% of all search engine marketing revenues. Even with increasing competition for keywords and rising cost-per-visits, PPC campaigns are the dominant force within our vibrant space. The reasons for this fact are pretty straight forward:</p> <ol> <li>. Your ads can be posted, or revised, almost immediately,</li> <li>. You ads appear when and where you want them to,</li> <li>. They are easy to implement, and can get instant results,</li> <li>. They can precisely target your most desired audience,</li> <li>. They are the most measurable form of advertising today,</li> <li>. Your measured ROI makes them highly affordable.</li> </ol> <p>However, issues of ad quality, landing page design, Web site functionality, product demand, and inventory can hinder your PPC efforts.</p> <p>We, therefore, invite you to join us for an evening of expert panel advice on proper PPC account set-up, effective landing pages, keyword research, quality score, bid management and much more at our SEMpdx January 2009 PPC Hot Seat. In addition to this insightful information, our panel of search marketing specials will review and critique actual PPC campaigns from real-world companies right here in the Pacific Northwest.</p> <p>Mark you calendar for Tuesday, January 13, 2009, at Hotel DeLuxe for an eventful evening of social networking, PPC education, and buffet dinner. What You Will Receive:</p> <ol> <li>. Real-world advice from a panel of search engine marketing experts.</li> <li>. Detailed examples of how to improve your Paid Search performance.</li> <li>. Tips on advanced account management, landing page creation, and conversion strategies.</li> </ol> <p>Panelists:</p> <ol> <li>. Leisa Hall - Anvil Media</li> <li>. Todd Mintz - Todd Mintz</li> <li>. Josh Patrice - Overland Agency</li> </ol> <p>Campaign Reviews</p> <ol> <li>. Site #1: Available!</li> <li>. Site #2: Available!</li> <li>. Site #3: Available!</li> </ol> <p>Details:</p> <p>Date: Tuesday, Jan 13 Location: Hotel deLuxe - Directions 05:27 PM, January 13, 2009 , Cost: $35.00</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.sempdx.org/Events/?launch_pg=EventPage&launch_sel=1000211&launch_pg_sp=true&title=January+2009+Hot+Seat%3A+Inaugural+PPC+Event">Website</a></li> </ul> </div>