If you build it, they will come.

Maybe.

How many times have you seen a product or app and thought to yourself, “Who would ever use that,” or dealt with the frustration of trying to operate something that feels like you need a degree in rocket science to figure out.

Or maybe you don’t interact with the product much, but the noise it emits, or vibrations its function causes, drives you batty.

Now, imagine that your company designed that product, built that website, deployed that app… and countless users are muttering your name under their breath. Hundreds and thousands of hours and dollars have been wasted and you have to go back to the drawing board.

Did you do the research to ensure your product or technology would appeal to human wants, needs and desires? Factoring in the human element seems like common sense, but that piece of the equation is often left out.

If you’re involved in building a product or developing a technology that is or will be used by humans, you’ll want to join us for the March 31st Tech Tuesday. We’ll have Marcelino Alvarez, CEO of Uncorked Studios, a local product design agency doing awesome things, talking with us about the importance of incorporating human factors and intuitive use into the design of products and digital environments.

We’ll also have Renny Gleeson, Global Director, Interactive Strategy, and Oonie Chase, Director of Experience Design, from Wieden+Kennedy talking about brand building and failing harder at the intersection of strategy and human-centered design.

The evening's discussions should provide some interesting and engaging conversation. We look forward to seeing you there!

• Doors open at 5:45pm, Speakers start promptly at 6:30pm

• The main lobby doors lock at 7pm. Someone will be available to let you in, but please plan accordingly.

• Pizza and non-alcoholic beverages will be provided.