Join us at the next PDX Design Research Group meeting on Wednesday, July 15th, 2015!

Tell Us How You Really Feel: Subconscious Metrics Meet Product UX Elise Lind, Thug Design

The variety and scope of project requests from clients is an interesting and often complicated part of agency work. Elise Lind will discuss what happened when one of Thug's clients wanted to use subconscious measurements to evaluate the user experience of a product. She and her team had to put aside their initial skepticism and figure out which of the various methods would be useful for design research. Explored methods included: EEG, galvanic skin response, forced-choice reaction times, guided visualizations and micro-expressions. Elise will share the good and bad parts of that journey, and talk about recent advances to help improve the value of these methods.

Elise is a senior research strategist and UX researcher at Thug Design, a Portland agency specializing in UX research and design. She has been doing a mix of user research and interaction design for the past 20 years, in agencies and with in-house groups at Intel.

Date: Wednesday, July 15th, 2015 Time: Networking 6:30 – 7:00 pm, presentation 7:00 – 8:00 pm Location: eBay's downtown offices, 1400 SW 5th Ave., 3rd Floor

Informal networking is from 6:30 – 7:00, with Elise’s talk to begin promptly at 7:00.