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CocoaHeads Presentation Night: Product Discovery with David Hoang

Plus QA
1319 SE MLK Blvd, Suite 220
Portland, OR 97214, us (map)



There and back: the road of product discovery

Product strategy is evolving and becoming less clear, as is the ‘product roadmap’. Requirements, business needs and user expectations are changing at a rapid pace. This session focuses on the process and thinking of product discovery and exploration to inform your product roadmap by running multiple projects that are all connected to the problems that need to be solved.

This case study will cover:

  • brainstorming and idea generation
  • understanding and getting team alignment on the problem
  • executing a high tempo prototyping process to develop ideas
  • learning from the prototypes with real humans to get feedback in user testing
  • incorporating what was learned in the product roadmap
  • success stories and project examples
  • dual track scrum to maintain discovery as a routine part of your process • leading a cross-functional team of designers, engineers and product managers

About David Hoang

David Hoang is a product design professional with more than a decade’s experience. He focuses on mobile, wearables and emerging technology. He’s currently the Product Design Lead at One Medical Group and Studio Manager at The Rock Tumbler Collective.

He was previously an early member of ExactTarget’s global accounts team, founder of a mobile product agency, Lead UX Designer at HTC and Director of Mobile Design at Black Pixel. He has worked with Expedia, Inspirato, Nike, Nordstrom, Starbucks, Whole Foods and others.

David has a BFA in visual arts and his work is influenced a lot by art history, narrative and popular culture. His design leadership style is built on teams of cross-functional people who are focused, passionate, and disciplined. He’s based in Seattle, Washington and San Francisco, California.