Export or edit this event...

Measure Twice, Cut Once: Simple KPIs That Accurately Inform Your Marketing Roadmap

1615 SE 3rd Ave, Suite 200
Portland, OR 97214, US (map)

Access Notes

Proceed to the second floor reception area for access, either via the stairs or via the elevators in the parking area.



How does your marketing department measure success? Which metrics are the most important indicators of if you're optimally serving your business? How were these KPIs selected? And are they still relevant to your business objectives?

If questions like these keep you up at night, the TAO Marketing Committee has wrangled up the top tech marketing minds in Portland to discuss how their departmental KPIs feed their organizational objectives. They'll recommend strategies on KPI selection and give in-the-field testimonials of their successes and failures. Questions are encouraged so come prepared!


Chris Fisher, Senior Director of Marketing at Tripwire Chris comes to the TAO panel through Tripwire, a cybersecurity company located in downtown Portland. He is an accomplished marketing leader who thinks creatively and analytically to drive growth. His focus on data-driven marketing that delivers measurable outcomes fuels online marketing strategies to build brands and maximize user experience. He comes to Tripwire after decades with Tektronix and PacifiCorp focused on demand generation, brand awareness, and content strategy.

Hillary Ervin, Director of Demand Generation at Navex Global Hillary comes to the TAO panel through Navex Global, a compliance software leader in Lake Oswego. She is a successful thought leader in all aspects of demand generation. In the digital sector, she blends her experience in lead generation and demand generation to fuel corporate growth and brand awareness. Her decorated history at Tripwire resulted in rapid international market growth and she is an influential part of the Oregon marketing community.

Ken Anderson - VP of Marketing at Smarsh Ken comes to the TAO panel through Smarsh, a Portland firm delivering cloud-based archiving solutions for the enterprise. He is responsible for the implementation and execution of strategies surrounding a wide range of areas, including product marketing, sales enablement, demand generation, analyst relations, corporate communications, and web + social media programs. His past with in professional sports will lend an extra dimension to this panel and we will all benefit from his tech marketing insight.

Kathy Stromberg - VP of Marketing at Webtrends Kathy comes to the TAO panel via Webtrends, a Portland-based company offering web analytics, measurement, testing, and more. She is a passionate tech marketing executive with proven track record of success. Her career has been built on business growth, driving down costs, and improving critical processes to deliver competitive market positions. Whether at Webtrends, PECI, or HP, Kathy's passion about measurable marketing makes her a perfect fit for this panel.


Dan Cacacungan, Senior Director of Strategy and Planning at Babcock & Jenkins As a strategic thinker for businesses of all sizes, Dan believes that the best brands are built on a common understanding and common cause shared by businesses and their customers. Wielding that belief, he has helped icons like NASDAQ, Intel, Sony and Nordstrom move from marketing to their audiences, to relating to them at every stage of the brand experience. His wealth and diversity of industry experience make him a perfect moderator for this TAO event.

Details: Date: Wednesday, Feburary 17th, 2016 Time: 6:00-8:00 PM Location: Simple, 926 NW 13th Ave, Portland, OR 97209 Price: Members $25 | Nonmembers $45