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  <div class="vevent h-event"> <h1 class="summary p-name">PDX Web & Design Meetup</h1> <div class='date'><time class="dtstart dt-start" title="2015-07-09T18:45:00" datetime="2015-07-09T18:45:00">Thursday, July 9, 2015 from 6:45</time>–<time class="dtend dt-end" title="2015-07-09T20:00:00" datetime="2015-07-09T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202394633'><span class='fn org p-name'>AppNexus</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">711 SW Alder St</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97205</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=711%20SW%20Alder%20St,%20Portland%20OR%2097205%20US'>map</a>) </div> </div> <div class="description p-description"> <p>CATFISH: WHY YOUR AUDIENCE IS DECEIVING YOU.</p> <p>(Catfish: To lure someone into a relationship by means of a fictional online persona.)</p> <p>In the love game of marketing and user profiling, a common occurrence is surfacing—your audience is catfishing you… and you’re falling for it.</p> <p>You rely on your audience’s profiles to describe themselves: male or female, median household income, and interests. Your narrow questions lead to vast assumptions. Unknowingly, individuals are defining their entire online persona with just a single answer, an answer which then defines your segmentation and content strategy. You speak to, and create content for, a stereotype rather than a real human being.</p> <p>By using non-intrusive tactics, you’ll learn how to carefully mine out your audience's true desires and needs as individuals, allowing their actions to speak for them. Listening to those actions, you’ll be able to create strategic segmentations, and provide more personalized content, that will help to drive authentic brand engagement.</p> <p>When you ring the doorbell, make sure you know who’s on the other side.</p> <p> This presentation is lead by two members of the eROI team...</p> <p>Cher Fuller - Digital Strategist Tatiana Mac - Design Lead</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/pdxweb/events/223270697/">Website</a></li> </ul> </div>