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Beer, Donuts & Marketing Automation

Collective Agency Downtown
511 SW 10th Ave, Suite 1108
Portland, OR 97205, US (map)

Access Notes

We're on the 11th floor, come on up. Non-members park bikes outside the building. Paid car parking is connected to the building, and a SmartPark is two blocks away near Target. Located on SW 10th and Washington, between Target and Powell's, on the big block of food carts. We're on the Streetcar line, a block from the Red and Blue MAX lines, and a 5-minute walk from the Green, Yellow, Orange lines.



How to score with marketing automation Were you ever curious about how others always seem to score?

CMO’s that implement lead scoring see 138% lead gen ROI. But only 21% of companies do. This need not be.

Drink some Widmer Brothers beer, carb binge with a Voodoo donut, and channel your inner marketing guru as we give you the roadmap to lead scoring paradise:

• Persona: we’ll show you how to identify and score your ideal prospect

• Plan: we’ll give you a content planning matrix for matching content to your buyer’s path to purchase

• Prioritize: we’ll demonstrate how to alert sales to the hottest leads through lead routing and alerts

• Pull back the curtains: we’ll show you our own live scoring models and how we built them

"Lead scoring and ROI go together like beer and donuts,” said no one, ever. But they will now.

Presented by

John Zaterka of IBM Silverpop (Marketing automation platform)

Brian Rants of DMX Engage (Marketing automation agency)