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PDX Design Research Group

Mozilla
1120 NW Couch St., Suite 320
Portland, Oregon 97209, US (map)
Public WiFi

Access Notes

If it's around regular business hours, you have to check in with the front counter on your way up.

Please note: If you arrive after 7:00 pm, you will not be able to get into the building, so please plan to arrive at least a few minutes before then.

Description

Join us at the next PDX Design Research Group meeting on Wednesday, January 28th, 2015!

Rachel Shadoan, CEO and research scientist at Akashic Labs will give a talk entitled “Edge Case: Adventures in Hybrid User Research.” Big Data is certainly having a moment. Proponents promise that data will serve up answers to all of our most pressing questions. But what happens when all that data leads to a dead end? Rachel will tell the story of the data dead end that put her on the path from data science to ethnography--and where that path has led since. Through a variety of case studies featuring the blending of qualitative and quantitative research methodologies, Rachel will show where data shines, where qualitative research techniques are necessary, and how visualization can bridge the gap between the two.

Informal networking will be from 6:30 – 7:00, with Rachel’s talk to begin promptly at 7:00.

Please note: If you arrive after 7:00 pm, you will not be able to get into the building, so please plan to arrive at least a few minutes before then.

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