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Welcome to the Era of Engagement Marketing at Collective Agency

Collective Agency Downtown
511 SW 10th Ave, Suite 1108
Portland, OR 97205, US (map)

Access Notes

We're on the 11th floor, come on up. Non-members park bikes outside the building. Paid car parking is connected to the building, and a SmartPark is two blocks away near Target. Located on SW 10th and Washington, between Target and Powell's, on the big block of food carts. We're on the Streetcar line, a block from the Red and Blue MAX lines, and a 5-minute walk from the Green, Yellow, Orange lines.



The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.


Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Join us to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:

• As individuals

• Based on what they do

• Continuously over time

• Wherever they are

• Always directed towards a goal

• With measurable impact

• At the speed of digital


We are excited to welcome two Marketing Automation thought leaders from this Meetup's Sponsor, Marketo:

• Allison Dyer (@DyerAllison), Sr. Solutions Consultant, Marketo

• Joseph Benoit (@JNBenoit), Associate Solutions Consultant, Marketo

Did I mention we will also have pizza and beer?