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  <div class="vevent h-event"> <h1 class="summary p-name">Digital Dialogues: Owen Jones Urban Airship Rebrand-For tech people too!</h1> <div class='date'><time class="dtstart dt-start" title="2014-04-15T17:30:00" datetime="2014-04-15T17:30:00">Tuesday, April 15, 2014 from 5:30</time>–<time class="dtend dt-end" title="2014-04-15T19:30:00" datetime="2014-04-15T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393127'><span class='fn org p-name'>ISITE Design </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove Street</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20Street,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>This is a combo technology and design event!!</p> <p>Relaunching the Urban Airship brand was a task that took as much skill as sending off an actual zeppelin into the skies. Introduced with just as great fanfare, the Urban Airship experience reached impressive heights.</p> <p>It fell to Portland's own Owen Jones and Partners to re-launch both the brand and the website. They developed a new logo, extensive illustrations, a robust icon system, and other secondary brand assets. At the same time, they re-architected their product platform and rewrote almost all of the site content. They then melded the creative with a responsive front-end and an Expression Engine back-end to bring the brand to life.</p> <p>How did they do it? Come find out as the Owen team discusses the challenges of simultaneously handling a company rebrand and website launch.</p> <p>Roles: Lucas Swick - Technical Director Josh Balleza - Art Director</p> <p>Digital Dialogues is an event series developed by AIGA Portland in partnership with IxDA and sponsored by FILTER and ISITE Design. Each event provides a sneak peek into a different collaborative case study. Relaunching the Urban Airship brand was a task that took as much skill as sending off an actual zeppelin into the skies. Introduced with just as great fanfare, the Urban Airship experience reached impressive heights.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://aigaportland.org/aiga_event/digital-dialogues-owen-jones-urban-airship-rebrand/">Website</a></li> </ul> </div>