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RefreshPDX - Content FTW: Rallying an Army of Internal Content Contributors

ISITE Design
2030 NW Pettygrove Street
Portland, OR 97209, US (map)



As content marketing becomes a core component of a brand’s digital presence, from creating awareness to nurturing a community, marketers and content strategists working with internal teams are faced with a tricky question: Where should the content come from? Once your journeys have been mapped and personas outlined, how do you kick-start a relevant and honest editorial plan?

In this refreshing look at content strategy, Katie will share her story and tips for rallying a cross-functional team and process to inform a made-to-fit content strategy. You’ll see some tools and templates to borrow for building your own “Team Content” to feed the content pipeline.

Our Presenter, Katie Del Angel

Katie is a marketing specialist at ISITE Design, a digital agency that helps organizations create exceptional experiences. Katie is responsible for content marketing and social media within the agency. She oversees ISITE's mini B2B content empire of six in-house blogs, and a growing army of internal contributors. She also manages the agency website content and organizes ISITE's annual experience design event in Portland, Oregon, Delight Conference.

A recent addition to the Portland office by way of Boston, Katie is still a Chicagoan at heart and thoroughly enjoys a good Chicago-style hot dog whenever she can.

Follow Katie on Twitter.