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Technology Association of Oregon Marketing Forum: Hey, What's the Big Data?

CrowdCompass office in the Ford Building
2505 SE 11th Avenue, #300
Portland, OR 97202, US (map)

Access Notes

Suite 300, 3rd floor. Office will have a CrowdCompass sign. Enter the building after hours on Division by walking through Ford Food & Drink, or on 11th by walking through the parking lot.



Hey, What’s the Big Data? How business intelligence is determining design, development, and marketing decisions

It’s time to say goodbye to old school analytics, and hello to big data. Big data involves huge data sets, coming in at different speeds, from all directions. Everyday, we create 2.5 quintillion bytes of data online. All that data (a quintillion has 30 zeros) comes from social media, digital pictures, purchase transactions, and elsewhere on the web. This kind of data sinks traditional database systems. To analyze the data, we need fancier systems. That’s why IBM Watson won Jeopardy, but Siri continues to drive us crazy with her analytical shortcomings.

Predictive analytics can figure out how to land on Mars, but it cannot predict who will buy a Mars bar. What gives? Luckily, marketing automation tools from companies like Eloqua and Marketo are changing the game.

Join us for a dive into the sea of data. This panel examines how understanding and working with data will optimize business actions in real time.

You will: •Learn how humanizing data will help maintain a competitive advantage •Find out why big data isn’t just for big companies •Hear case studies of companies who are successfully interpreting data to predict the needs of their customers, increase purchases and save money •Listen to thought leaders and get ahead of the big data wave

Panelists Include: •Hillary Ervin, Marketing at Tripwire, Inc. •David Steinberg, CEO at The Steinberg Group •Bob Newell, Director at Information Builders (In from New York) •Mike Smitheman, VP of Marketing at GoodData (In from San Francisco)

Event Details: When: Thursday, February 7, 2013 Where: CrowdCompass Office (in the Ford Building), 2505 SE 11th Ave., #300, Portlan, OR
Time: 6:00 - 9:00 PM Cost: $5.00 Members and Nonmembers Register: TAO - 503-624-5452

Series Sponsor: Adobe Systems CrowdCompass/CVENT