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Hadoop and Data Science Meetup

334 NW 11th Avenue
Portland, OR 97209, US (map)

Access Notes

Front door on 11th; venues may have access through large garage door on Flanders



Big Data? Small Data? How market research experiments add to predictive capabilities.

Traditionally Market Research has run highly controlled experiments and built descriptive models of the data gathered. The data has typically been anything from a few hundred to a few thousand responses, but the exact make-up of the responses is well known and highly controlled. Now that we also have access to ‘Big Data’ (whatever that means) from transactional or social sources, the question arises: “Is there still value of Small Data and controlled experiments?” In this lively talk we will show how a blended Small+Big approach gives our customers the “best of both worlds”.

Chris Robson and Scott Laing are principals of Parametric Marketing, a Quantitative Research and Advanced Analytics company located in Vancouver, Washington. Parametric was founded in 2003 to provide research and analytics services to business professionals and policy makers. We specialize in analyzing consumer behavior and advising companies on the financial implications of product, pricing, promotional and brand decisions. With our expertise in advanced research, data mining and business & financial modeling, we are uniquely equipped to help our clients address their most demanding problems. In addition, Parametric’s extensive development capabilities allow us to provide outstanding value through both standard reporting approaches and interactive tools.