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  <div class="vevent h-event"> <h1 class="summary p-name">Innovation in Motion: Community Management Beyond Social Media Marketing</h1> <div class='date'><time class="dtstart dt-start" title="2012-10-04T18:00:00" datetime="2012-10-04T18:00:00">Thursday, October 4, 2012 from 6</time>–<time class="dtend dt-end" title="2012-10-04T19:30:00" datetime="2012-10-04T19:30:00">7:30pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393199'><span class='fn org p-name'>CrowdCompass office in the Ford Building</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2505 SE 11th Avenue, #300</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97202</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2505%20SE%2011th%20Avenue,%20%23300,%20Portland%20OR%2097202%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Wolf in Sheep’s Clothing: Community Management Beyond Social Media Marketing</p> <p>People everywhere are talking about community management. We’re here to answer questions like, “Who do I manage?”, “How do I start?”, and “Can’t one of the interns do this?”</p> <p>Panelists will share their experiences of growing and managing vibrant, engaged communities for their brands or clients such as Yelp, Nike, and Coca-Cola. We’ll cover what community management is and why it’s critical to your marketing plan. Our experts will also discuss listening versus messaging, and share tips about the dual roles they play within their organization--representing their brand while also being the voice of their community.</p> <p>Join us to learn how the community manager’s role is potentially the most powerful one in your entire organization.</p> <p>Panelists:</p> <p>Laura Adams, Digital Advocacy Manager at Nike Melissa Barker, Enterprise Community Manager at Jive Software Dawn Foster, Community Manager consultant</p> <p>Moderated By: Charlie Brown, Founder & CEO of Context Partners <a href="http://contextpartners.com/">http://contextpartners.com/</a></p> <p>This event is free, but RSVP is required. RSVP on Meetup at:</p> <p><a href="http://www.meetup.com/Innovation-in-Motion/events/78931512/">http://www.meetup.com/Innovation-in-Motion/events/78931512/</a></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/Innovation-in-Motion/events/78931512/">Website</a></li> </ul> </div>