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Product Development and Management Association (PDMA) Event -- Delivering Customer Value: What’s the Real Problem?

OTBC (Oregon Technology Business Center)
8305 Southwest Creekside Place
Beaverton, Oregon 97008, US (map)
Public WiFi

OTBC 8305 SW Creekside Place, Suite C (2nd Floor) Beaverton, OR 97008

(Near the corner of Hall and SW Creekside Place. Remember the 217 freeway can get congested at this time of day so allow some extra travel time)



Delivering real customer value is a challenge for every business. Customer value is often interpreted by marketing, designed by engineering, delivered by operations through a series of hand-offs and not through a consistent process. Existing approaches lead to missing the mark on delivering real value and result in declining business.

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its May Learning and Networking Event. At this event, John Geffel will describe a comprehensive value framework. This framework provides a clear approach to finding the value drivers, understanding how the customer perceives value, and describing how to deliver customer value. This talk will emphasize the practical aspects of the approach so that the attendees will leave with an understanding of the steps needed to use it themselves.

Moderator: Louis Testa

Speaker: John Geffel

Managing Partner at VALUE:driven Group, previously SVP at Sage and SVP at Timberline Software

Date, Time, and Cost

Thursday, May 24, 2012

5:30 – 6:00 Registration, snacks and networking

6:00 – 7:30 Presentation and discussion

7:30 – 8:00 Snacks and networking

$20 on-line registration prior to the event

$25 at the door

A discount is available for PDMA members.

Go to the website above to register for this event

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Acknowledgement: For more details on the event and the speakers and to register on-line, visit www.pdma.org/oregon

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact:

Miki Tokola, Chapter President [email protected]