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Build Winning Products with Rapid Customer Insight

OTBC (Oregon Technology Business Center)
8305 Southwest Creekside Place
Beaverton, Oregon 97008, US (map)
Public WiFi

Lunch and post workshop snacks provided.



Build Winning Products with Rapid Customer Insigh The Build Winning Products with Rapid Customer Insight workshop gives you the tools necessary to deliver successful products through more effective ways to access customers, listen for their needs, and integrate this learning into real products. This program is ideal for Agile and Lean development teams working with fast-paced development schedules.

Exclusive offer! OTBC has partnered with Planning Innovations to pilot this program to 12 participants at a special “at cost” rate of $57. By participating, you agree to join us for a 90-minute facilitated discussion to provide Planning Innovations feedback on the program. After this pilot offer, the program will normally be offered at $895/participant.

The best way to learn is by doing. This program is highly interactive with role-playing, real customer interviews, and participating in real world requirements tradeoff discussions using the tools we discuss in the program.

We'll focus on key questions and challenges, such as:

  • How do I determine the right customers for insight?
  • How can I build a customer panel for fast access?
  • What are the best ways to really “listen” for customer needs?
  • How can I understand the tradeoffs customer make every day?
  • How do I manage and communicate fuzzy customer input?