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PDMA Learning and Networking Event: The Role of Engineering and Marketing in a Lean Environment

OTBC (Oregon Technology Business Center)
8305 Southwest Creekside Place
Beaverton, Oregon 97008, US (map)
Public WiFi

(Near the corner of Hall and SW Creekside Place. Remember the 217 freeway can get congested at this time of day so allow some extra travel time)



Creating a successful product in a lean environment requires more than the typical functional handoffs between engineering and marketing. Successful lean development requires collaboration, communication, and cooperation between engineering and marketing. Because of inherent difficulties of product development, adding pressures of limited time and limited staff can cause the opposite effects. Special strategies are needed for companies to be effective in a lean environment.

The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its September Learning and Networking Event. At this event, experienced professionals will discuss their recommendations for lean product development, including discussions of processes, organizational structures, strategies, incentives, and staffing considerations. This is planned as an interactive event - the panelists will give short position statements at the start and the rest of the discussion will be based on Q&A from the audience and the moderator.

A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.

Panelists: John Geffel - Managing Partner at VALUE:driven Group Mark Peden - Senior Consultant at Broadband ERA Richard Coley - Lean Systems Implementer / Coach at CFS Consulting Group

Date, Time, and Cost: Thursday, September 22, 2011 5:30-8:30 PM $20 on-line registration prior to the event $25 at the door A discount is available for PDMA members. Go to http://www.pdma.org/chapter_home.cfm?pk_chapter=1 to register.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: Miki Tokola, Chapter President, at [email protected].