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PSU Business Accelerator
2828 SW Corbett Ave
Portland, OR 97201, US (map)



Product Development and Management Association Learning and Networking Event

Most new products fail even though really smart people work hard to make them successful. Why is that? The journey from a glimmer of a new idea to a commercially winning product is long and arduous, with many steps and decisions along the way. This event will identify the most common causes of new product failure and propose action to avoid those problems in the future. The discussion will range from the fuzzy front end to sales support and from individual to team to market challenges.

Two of the most experienced Product Managers in Portland, with combined new product experience of over 50 years, will illustrate the causes of failure with real-world examples. Audience members will have time to pose questions, offer comments and exchange ideas on this important and challenging topic.

Everyone involved in product planning and product development from either the engineering or marketing side will benefit. The causes that will be explained apply to start-up companies as well as large, established corporations. By attending, you’ll be able to go back to your product development activities and quickly assess if you’re at risk of becoming a victim of one or several of these all too common pitfalls.

This event will be at: Portland State Business Accelerator intersection of SW Corbett Ave. & SW Meade St. Portland, OR 97201

Be aware that this location can be difficult to find. The best set of directions for finding the event are available at http://psba.pdx.edu/drivingdirections
NOTE: if using GPS or online mapping: use intersection of SW Corbett Ave and SW Meade St, Portland, OR 97201. Do NOT use street address (2828 SW Corbett Ave.), as you will be given bad directions.

$20 on-line registration prior to the event $25 at the door (A discount is available for PDMA members)

For more details on the event and the speakers and to register on-line, visit www.pdma.org/oregon For additional information contact: Steve Little Programs Director -- PDMA/Oregon Chapter 503-756-2545 [email protected]