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  <div class="vevent h-event"> <h1 class="summary p-name">PDX Lean Startup Circle: Customer Discovery</h1> <div class='date'><time class="dtstart dt-start" title="2010-04-20T18:00:00" datetime="2010-04-20T18:00:00">Tuesday, April 20, 2010 from 6</time>–<time class="dtend dt-end" title="2010-04-20T20:00:00" datetime="2010-04-20T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202391919'><span class='fn org p-name'>Collaborative Software Initiative Inc.</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1 SW Columbia Street, #640</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97258</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=1%20SW%20Columbia%20Street,%20%23640,%20Portland%20OR%2097258%20US'>map</a>) </div> </div> <div class="description p-description"> <p>We are going to discuss "Customer Discovery" from Steve Blank's Customer Development Methodology:</p> <p><a href="http://www.slideshare.net/venturehacks/customer-development-methodology-presentation">http://www.slideshare.net/venturehacks/customer-development-methodology-presentation</a></p> <p>We'll walk through a sample Customer Development Plan and Steve's Customer Discovery Worksheets from Steve's book, "Four Steps to the Epiphany":</p> <p><a href="http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705">http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705</a></p> <p>We'll talk about things like: * Problem Hypothesis, Product Hypothesis, Market Hypothesis, Customer Hypothesis, Competitive Hypothesis, Channel Hypothesis * Aligning Product Development and the Customer Development team's schedules * Customer Discovery Interviews <strong> Finding People: <a href="http://www.cindyalvarez.com/best-practices/customer-development-interviews-how-to-finding-people">http://www.cindyalvarez.com/best-practices/customer-development-interviews-how-to-finding-people</a> </strong> The Interview: <a href="http://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning">http://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning</a> * Problem Presentation, Product Presentation * Problem Validation * Product Validation * Business Model Validation * Reality Checks * Iterate or Exit * And more!</p> <p>Agenda: 6:00-6:30 Meet & Greet 6:30-7:00 Mike Herrick to go through a sample Customer Development Plan Outline & the Steve Blank Customer Discovery Worksheets 7:00-8:00 Discuss Customer Discovery 8:00-? Beverage at Veritable Quandary for those who are interested</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.meetup.com/PDX-Lean-Startup-Circle/calendar/12901449/">Website</a></li> </ul> </div>