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Friday, October 23, 2009 at 8:15pm and last updated
Sunday, October 25, 2009 at 9:22am.
Mobile Portland: Warm, Clothed, and Fed—Developer run iPhone businesses
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Description
Note: We've moved the November meeting from its normal date to accommodate Dan's travel schedule.
As developers, we bring a certain set of skills, biases and preferences to business. These act as a double edged sword; we make great business people when we play to our strengths; we fail when we try to be something we're not.
There are sweet-spots in the iPhone market that will sustain, on a continual basis small, developer run, 1-3 person iPhone companies.
This is a talk about identifying those market opportunities. This talk is about capitalizing on them in a way that plays to our strengths and mitigates our weaknesses. This talk is about the choices we make when we start our own developer run iPhone businesses. Topics include:
- Choosing the type of business: are your customers iPhone consumers, companies that need iPhone apps, or other iPhone developers?
- Data-informed app price and product-category strategy.
- Marketing from code.
- Contract wages and the $10,000 problem.
About Dan Grigsby
Dan runs Mobile Orchard, the #1 iPhone development podcast and community site. As the rare programmer/business type guy, he's as happy running marketing hacks as he is hacking iPhone code. He's happiest giving talks that incorporate elements of both, so speaking about developer-run iPhone businesses is pretty much the rapture. Previously, Dan founded/ran startups, including one that was acquired by Microsoft and another that was the only-ever successful competitor to PayPal.
Dan is visiting Portland to teach a two-day Beginning iPhone Development class.