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PSU MPP Introduction to eMarketing with Kent Lewis

Portland State University Market Square Building
1515 Sw 5th Ave
Portland, OR 97201, US (map)



This class is two Fridays, 3/6 & 3/13. A new class repeats 4/24 & 5/1

With the evolution of technology, consumers are better informed and more empowered than ever before. Today's marketers must evolve their strategies to address increasing skepticism. E-Marketing strategies offer an ideal solution for the complexities of today's world: timely, efficient, affordable and highly measurable communications. This workshop outlines the tools and techniques being used today to harness the vast marketing potential of the Internet. Topics include search engine marketing, reputation management, email marketing, social media optimization and online advertising and public relations. Take away useable strategies and tips to integrate online and conventional marketing, measure its success and ultimately convert visitors into customers and evangelists. Anyone who needs to deliver results with their Web site will benefit from this workshop.

$545.00 noncredit, includes materials and $35 lab fee credit optional for addl $55