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  <div class="vevent h-event"> <h1 class="summary p-name">SAOpdx: Keeping Happy Customers Across the Global Quilt: Proper Methods for Localization Testing</h1> <div class='date'><time class="dtstart dt-start" title="2009-04-16T12:00:00" datetime="2009-04-16T12:00:00">Thursday, April 16, 2009 from noon</time>–<time class="dtend dt-end" title="2009-04-16T13:00:00" datetime="2009-04-16T13:00:00">1pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202390270'><span class='fn org p-name'>Online</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">placeholder for on-line events</div> (<a href='https://maps.google.com/maps?q=placeholder%20for%20on-line%20events,%20%20%20%20'>map</a>) </div> </div> <div class="description p-description"> <p>[Full details at <a href="http://upcoming.yahoo.com/event/1899649/">http://upcoming.yahoo.com/event/1899649/</a> ] When doing business around the world, a poorly translated product at best could make your customers and business partners think you don't value them. At worst, you may be sending the wrong message about your product and not even know it. For example, would you buy a car called "it won't go"? Chevy learned that the hard way when it marketed its "Nova" vehicle in Latin America. When we speak of localization, we refer to it as the process of adapting an internationalized product to a particular culture or locale. Before shipping the localized product to a particular market, it is imperative to make sure it is not beset with inconsistent quality. Planning for a full round of localization testing will give you that peace of mind. In this presentation, we will look at some examples of some major translation mistakes (some funny, some not!). We will also take an introductory approach to the best practices with localization testing. Presenters: Stacey Brown, Director, Managed Services Division, PTI Global Christian Larsen, Localization QA Manager, PTI Global #SAOpdx #QASIG #QA #webinar</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://upcoming.yahoo.com/event/1899649/">Website</a></li> </ul> </div>