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Change #37101
2015-12-18
19:19:29
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Calagator::Event
1250469490
CHIFOO Event: Marketing Isn't Storytelling.
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CHIFOO presents "Marketing Isn't Storytelling. It's world building." with Ian Lurie, Portent
For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.
Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.
About the Speaker
Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995.
Come join CHIFOO for our fourth speaker event of 2016's theme"Bounded Irrationality: Supporting Users and Building Communities."
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2016-04-06 21:00:00 -0700 |
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1250469490 |
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2016-04-06 19:00:00 -0700 |
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CHIFOO Event: Marketing Isn't Storytelling. |
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CHIFOO Meeting Details
5:00 - 6:30: CHIFOOd: Please join us before the meeting to enjoy a no-host dinner at Lucky Lab, 1945 Northwest Quimby Street.
6:30 - 7:00: Registration and networking at the Connective DX Community Room, 2030 NW Pettygrove, in the Pearl District.
7:00 - 8:30: Meeting followed by vigorous Q & A. And a raffle!
Free for CHIFOO Members & $5.00 for non-CHIFOO Members. Become a member today at chifoo.org. Raffle Tickets are $1.00 for two (available at door during Registration). |
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