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Change #2569
2010-04-12
19:17:50
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Calagator::Event
1250458545
PDX Lean Startup Circle: Customer Discovery
Roll back
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We are going to discuss "Customer Discovery" from Steve Blank's Customer Development Methodology:
http://www.slideshare.net/venturehacks/customer-development-methodology-presentation
We'll walk through a sample Customer Development Plan and Steve's Customer Discovery Worksheets from Steve's book, "Four Steps to the Epiphany":
http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705
We'll talk about things like:
* Problem Hypothesis, Product Hypothesis, Market Hypothesis, Customer Hypothesis, Competitive Hypothesis, Channel Hypothesis
* Aligning Product Development and the Customer Development team's schedules
* Customer Discovery Interviews
** Finding People: http://www.cindyalvarez.com/best-practices/customer-development-interviews-how-to-finding-people
** The Interview: http://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning
* Problem Presentation, Product Presentation
* Problem Validation
* Product Validation
* Business Model Validation
* Reality Checks
* Iterate or Exit
* And more!
Agenda:
6:00-6:30 Meet & Greet
6:30-7:00 Mike Herrick to go through a sample Customer Development Plan Outline & the Steve Blank Customer Discovery Worksheets
7:00-8:00 Discuss Customer Discovery
8:00-? Beverage at Veritable Quandary for those who are interested |
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2010-04-20 20:00:00 -0700 |
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1250458545 |
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2010-04-20 18:00:00 -0700 |
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PDX Lean Startup Circle: Customer Discovery |
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http://www.meetup.com/PDX-Lean-Startup-Circle/calendar/12901449/ |
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202391919 |
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