Stoel Rives Portland

Are you starting a new business but not sure how to get traction? This workshop is all about defining who exactly your customer is, and emotionally connecting the dots between what you offer and what they need or want. The result? Get more fans, followers, subscribers, and customers.

We’ll teach you a step-by-step, proven framework you will use again and again! (In your customer definition. As you develop your products or services. In your web, blog, and print copy. Basically, everywhere.)

In this workshop, you’ll learn how to:

• Define exactly who your target customer is (hint: it’s NOT “everyone”)
• Hone in on what your target customer needs and wants – so you can deliver it
• Attract, woo + win your target customers, so they want to work with you again and again
• Learn a step-by-step blueprint that will enable you to pinpoint who you should be selling to, and why they need you.
• Find the best free, simple, easy-to-use tools to get into the hearts and minds of your target customer
• Use a simple recipe to describe exactly what you sell, and for whom

Register at: http://bit.ly/oen-focus

No entrepreneur goes through their entrepreneurial journey without making mistakes along the way. Some are small, some are bigger, and all contribute to lessons learned.

While everyone will encounter their own limits, SNAFUs, bad decisions, good advice not taken etc., hearing from others where they went wrong and what they learned is a great opportunity to be forewarned.

Join us for networking, light refreshments (courtesy of hosts Stoel Rives) and a talk by David Nelsen, Founder/CEO of Giftango, as he reflects on what he learned from his mistakes along the way as he founded, and sold, his company Giftango.

Cost: TiE Members: FREE, Public: $25

Information and Registration: http://oregon.tie.org/event/confessions-entrepreneur-david-nelsen/?instance_id=384