Oregon Stamp Society

Practical tools for the Busy Creative Professional

* Understand Cash Flow
      o  Tips for billing, collections and credit policies to facilitate cash flow
      o Managing your cash flow- an anticipatory approach
* Charge Enough Money for Your Work
      o Why creatives often under charge
      o Steps you can take to bill what you are worth
* Create Measurable Goals-Metrics that Make Sense
      o Why a set of business metrics is important
      o How to develop them
      o How to use them

Jackie Babicky Peterson is a consultant, writer and speaker whose practice focuses on helping creative entrepreneurs achieve business success. Jackie herself is a serial entrepreneur whose first business was a CPA firm. Now Jackie is an advisor for the Small Business Development Center of Portland Community College where she teaches business skills to small business owners and provides one on one business advising to her clients. She is the author of Better, Smarter, Richer, 10 Steps to Business Success for Creative Entrepreneurs which will be available as an MP3 on her web site www.jackiebpeterson.com in January, 2010.

Cost: Members $10; Nonmembers $15 Register at: www.SECPpdx.com (or at the door)

Have you considered using affiliate programs to market your products or services?

Have you considered joining affiliate programs and promoting products you love?

Would you like to learn some basics and hear from others interested in the same thing?

We all have products we love, whether or not we are the creators. Affiliate marketing is a great tool, especially for small business owners. Whether you are promoting your own product, or someone else’s, affiliate marketing can develop into a great additional revenue stream.

In this presentation and facilitated discussion, you’ll learn:

* What an affiliate program is
* How to earn commissions on products you already love and promote
* Resources to get you started
* Feedback and insight from those already doing it!

This workshop is best for: Small business owners and service providers learning about and beginning to use or start affiliate programs.

Brandie Kajino - known as "The Home Office Organizer" - is a Professional organizer, author, speaker, blogger, small business technology and marketing enthusiast. Her specialty is empowering micro-businesses and home office professionals with information, technology, productivity tools and customized organizing solutions.

Some of Brandie's media credits include Portland Family Magazine, WashingtonPost.com's "Blogwatch", Sparkplugging.com, Yahoo.com and her internet radio show & podcast "The O-Myth". Her resource-packed website, www.thehomeofficeorganizer.com (The Home Office Organizer DOT com) offers resources, teleclasses, products, a service menu and a blog. Brandie is also an active participant in social media outlets such as Facebook, Twitter and LinkedIn.

One of the most popular modules of our new Self-Employed Academy (www.SelfEmployedAcademy.com) is the one that talks about creating multiple streams of income. This module not only shows how to do that but we also talk about the different 'quadrants' of income you need to develop in order to stabilize you income.

Stabilize your income | What does that mean? What do you do when clients don't want to buy 'services'? It happens. The market tends to be cyclical. When it's down (like now) clients hold onto their money. They want to try to do it themselves. Where does that leave you if you're a service provider?

We're going to show you! There are experts right here in our own community that are doing fine earning a living by creating multiple income streams. SECP has pulled together a stellar panel who will share with you what they're doing to make it work. They'll give you some real examples of what they're doing and then they'll answer your questions.

Visit our site to check out our panel: www.SECPpdx.com

In this four hour class we will cover how you can use your blog to market your business as well as connect it to your social media network. We will also discuss how to use podcasts and videocasts to help you market your business and create testimonials. You will learn the following:

      * How to use feedburner to create an rss feed for your website.
      * How to integrate your blog into your social media network via automation.
      * The power of blog directories and article directories.
      * How blogs can be used to market your business.
      * How to create your own radio show, or get interviewed on one and how you can use either to market yourself.
      * Why a videocast can help you reach your target audience.
      * How video testimonials can help you grow your business.

  Location: Oregon Stamp Society 4828 NE 33rd Avenue Portland, Oregon 97211

  Time: 12:30pm to 4:45 (with a 15 minute break) Friday August 21st

  Cost: $200 ($125 for graduates of the Self-Employed Agency)

  Package Deal: If you take Social Media 1 and 2, you can take both classes for $350

  rsvp at http://www.selfemployedacademy.com/?page_id=19

In this four hour class, we will cover how to set up your profiles on Linkedin, Twitter, Facebook, and Biznik, as well as how to leverage these networks to help you market yourself in a social media environment. We will also cover how social bookmarking works and how you can use it for passive marketing of your blogs and your website. You will learn the following:

      * How set up and maintain your profiles on each social media site as well as how to use each social networking site.
      * How to create a facebook business page and link it to your status updates.
      * How to use ping.fm to automate your status updates across a variety of social networks
      * What social bookmarking is and how to integrate it into your website and blog
      * What passive marketing is and how to use it, but not abuse it.
      * How to avoid being a spammer and instead create genuine relationships with the people you work with.
      * Tools you can use to manage and automate your social media presence.

  Location: Oregon Stamp Society 4828 NE 33rd Avenue Portland, Oregon 97211

  Time: 12:30pm to 4:45 (with a 15 minute break) Friday August 21st

  Cost: $200 ($125 for graduates of the Self-Employed Agency)

  Package Deal: If you take Social Media 1 and 2, you can take both classes for $350

  rsvp at SECP

SECP Advisory Board Member and Affiliate, Roberta Mac Laren of RPM Marketing Mentor has just published a new book with tips for Striving to Thriving—Sustainable Marketing Resolutions that are Practical and Cheap. She's coming in May to share her tips exclusively with SECP.

Roberta will introduce integrated ways to market your services and products that are sustainable. She will cover how to strategize and create a marketing plan that makes the most of the resources and contacts you have right now to build the business that you want by maximizing different channels. The she will introduce the concept of making a 'resolution' to set it in your mind and make it happen.

Date: Thursday, May 21, 2009 Time: 7:00 PM to 9:00 PM Place:The Oregon Stamp Society - 4828 NE 33rd Avenue, Portland, OR 97211 Cost: $10 (members); $15 (non members) More Info >> http://www.secppdx.com/clubportal/EventDetailPublic2.cfm?clubID=2266&EventID=86414

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You Out Loud! Program Planning for Non-Planners

Want to create additional income streams with the knowledge and experience that you already have? SECP is planning a series of presentations with experts to help you do just that.

Our Presenter Marie Daniels is a coach, an educator, and a business professional. She's worked as both a trainer in corporate America and as an instructor for college students and young adults.

Marie brings a love of clear communication, conflict management, facilitation, and relationship building and she brings years of experience as an educator, mentor, trainer, and business person to my current career as a Communications Coach. Marie also does a weekly radio show here.

The Concept Have you ever wanted to share your knowledge and experience with other people but had no idea how to get started? Have you tried creating a workshop or presentation but just couldn't figure out exactly what you wanted to do or how to do it? If so, then this presentation is just what you need! When you leave, you'll have the outline for an actual workshop including objectives, goals, activities (if appropriate), and a takeaway for participants.

Objective Participants learn how to turn an idea into a workshop to generate income

Goals At the end of this presentation, participants will be able to create an outline for a client-attracting workshop

Takeaway Each participant will develop a workshop outline that includes an objective, goals, possible activities, and a takeaway

Date: Thursday, April 16, 2009 Time: 7:00 PM to 9:00 PM Place:The Oregon Stamp Society - 4828 NE 33rd Avenue, Portland, OR 97211 Cost: $10 (members); $15 (non members) (you're welcome to just show up!) More Info >> http://www.secppdx.com/clubportal/EventDetailPublic2.cfm?clubID=2266&EventID=86413

Are you looking for cost-effective ways to increase sales and leads through the Internet? Join Colleen Wright of the Search Engine Academy of Oregon and learn effective tips for improving your website through Search Engine Optimization and usability best practices.

SEO Musts

* SEO On-page optimization tips
* Inbound Linking strategies
* Google Analytics

Website Usability

* Home Page Goals
* Major Usability Issues

Walk away with a better understanding of how your website can work smarter and capture the attention of the right visitors. Get proven usability tips that will turn those visitors into customers. Don't miss this presentation that will give you the tools you need to succeed on the Internet.

Date: Thursday, February 19, 2009 Time: 7:00 PM to 9:00 PM Place:The Oregon Stamp Society - 4828 NE 33rd Avenue, Portland, OR 97211 Cost: $10 for members; $15 for non-members

CPA Mike Stone of Stone & Assoicates of Lake Oswego will be talking to us about what we can do to plan for next year's taxes and what we can do to get our books in order. Stay tuned for more info.