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Wednesday
Jul 20, 2011 		Social Media Club PDX: Behind The Scenes Look At Old Spice Campaign With W+K Digital Strategist Dean McBeth
– Ecotrust (Jean Vollum Natural Capital Center)

HOW THEY DID IT: Digital Strategist For Old Spice Gives Behind The Scenes Look At Getting Ideas Through The Gauntlet

You had a GREAT idea, but nobody would greenlight it? We've all been there.

Join Social Media Club Portland and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign. What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.

Only 125 tickets are available, so buy now!

  • Date: July 20, 2011
  • Time: 6:00 PM
  • Ticket Price: $10 Online, $20 at the door
  • Ticket limit: 125
  • Location: Ecotrust Building Rooftop Courtyard

This event sponsored by SOBCon Northwest, coming to Portland September 16-18, 2011. Follow @SOBCon for more details.

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