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Social Media Club PDX: Behind The Scenes Look At Old Spice Campaign With W+K Digital Strategist Dean McBeth

Ecotrust (Jean Vollum Natural Capital Center)
721 NW Ninth Ave
Portland, Oregon 97209, US (map)

Ecotrust Building Rooftop Courtyard

To Find The Rooftop Courtyard: Enter the building (on either side) Climb the stairs to the Eco-Trust office Take the elevator (or more stairs) to the 3rd (top) floor



HOW THEY DID IT: Digital Strategist For Old Spice Gives Behind The Scenes Look At Getting Ideas Through The Gauntlet

You had a GREAT idea, but nobody would greenlight it? We've all been there.

Join Social Media Club Portland and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign. What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.

Only 125 tickets are available, so buy now!

  • Date: July 20, 2011
  • Time: 6:00 PM
  • Ticket Price: $10 Online, $20 at the door
  • Ticket limit: 125
  • Location: Ecotrust Building Rooftop Courtyard

This event sponsored by SOBCon Northwest, coming to Portland September 16-18, 2011. Follow @SOBCon for more details.