DigiMarCon Africa 2023 is your chance to ...

– Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. – Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. – Network with thought leaders, reunite with your peers, and build your professional network.

The 6th annual DigiMarCon Africa, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Africa, returns October 25th and 26th, 2023 to the V&A Waterfront Cape Town Avenue Conference Venue in Cape Town, South Africa. Join your peers in-person or online for 2-days jam-packed with digital marketing best practices, latest trends, practical solutions, strategy, and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.

Expand your knowledge on the following topics: Account-Based Marketing, Behavioral & Neuromarketing, Content Marketing, Conversational Marketing, Conversion Rate Optimization, Data Science & Big Data, Email Marketing, Geo-Targeting & Proximity Marketing, Growth Hacking, Inbound & Outbound Marketing, Influencer Marketing, Mobile Marketing, Native & Contextual Advertising, Omnichannel Marketing, Paid Search Marketing, Personalization & Privacy.

You’ll also learn the following: Podcast & Webinar Marketing, PR & Cause Marketing, Predictive Analytics & Attribution, Programmatic Advertising, Sales & Marketing Automation, Search Engine Optimization, Shopper Marketing, Marketing & Customer Experience, Social Commerce, Social Media Marketing, UI / UX Design, User-Generated Content, Video Marketing, Viral & Buzz Marketing, Visual & Voice Search, Web Analytics, and much more!

At DigiMarCon Africa 2023, you will receive all the elements you need to achieve digital marketing success! Conventional thoughts will be challenged, and new ways of thinking will emerge. You will leave with your head, notebooks, and professional toolkit full of action items and ideas to lead and supercharge your agency/team/account to even greater success.

Be a part of DigiMarCon Africa 2023 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions and networking!

See why people keep coming back year after year to this must-attend event! Register and secure your seat today.

For more details visit https://digimarconafrica.com.

As content marketing becomes a core component of a brand’s digital presence, from creating awareness to nurturing a community, marketers and content strategists working with internal teams are faced with a tricky question: Where should the content come from? Once your journeys have been mapped and personas outlined, how do you kick-start a relevant and honest editorial plan?

In this refreshing look at content strategy, Katie will share her story and tips for rallying a cross-functional team and process to inform a made-to-fit content strategy. You’ll see some tools and templates to borrow for building your own “Team Content” to feed the content pipeline.

Our Presenter, Katie Del Angel

Katie is a marketing specialist at ISITE Design, a digital agency that helps organizations create exceptional experiences. Katie is responsible for content marketing and social media within the agency. She oversees ISITE's mini B2B content empire of six in-house blogs, and a growing army of internal contributors. She also manages the agency website content and organizes ISITE's annual experience design event in Portland, Oregon, Delight Conference.

A recent addition to the Portland office by way of Boston, Katie is still a Chicagoan at heart and thoroughly enjoys a good Chicago-style hot dog whenever she can.

Follow Katie on Twitter.

Do you have a documented content marketing strategy for 2018? Do you know the metrics your boss cares about? Do you plan on hiring a freelancer, or get hired as a freelancer in 2018?

Tackle these questions and more at the Content Marketing Unconference on Saturday, Jan. 13, at NedSpace in downtown Portland.

Why attend? This is your chance to learn from others, seek out answers to your questions Build a collaborative network, establish partnerships, and be in a community Open your awareness to new ideas for yourself or your business

How Does It Work? We kick off with informal networking, opening remarks, outline the process, then dive into building the day's agenda around your needs, interests, and areas of expertise. The sessions will be 45-minutes.

The Agenda 9-9:30 Arrive, get coffee and a donut, settle in, meet someone 9:30-10 Overview and group agenda setting 10-10:45 Session 1 10:45-11:30 Session 2 11:30-12:15 Session 3 12:15-1 LUNCH (provided) 1-1:45 Session 4 1:45-2:30 Session 5 2:30-3 Closing remarks

You choose the session topics. Here are a few to consider: -Content Strategy -Content Production Workflow -Metrics Your Boss Cares About -Launching a campaign -Buyer Personas -Content Audit -Mapping Your Customer Journey -Hiring a Freelancer -Content Marketing & SEO

Who should attend? If you took the time to read through all of this, then YOU! The event is open to anyone with an interest in the topic.