Export to

• Google Calendar
• iCalendar file
• hCalendar markup
  <div class="vevent h-event"> <h1 class="summary p-name">RefreshPDX - Content FTW: Rallying an Army of Internal Content Contributors</h1> <div class='date'><time class="dtstart dt-start" title="2014-03-19T18:00:00" datetime="2014-03-19T18:00:00">Wednesday, March 19, 2014 from 6</time>–<time class="dtend dt-end" title="2014-03-19T21:00:00" datetime="2014-03-19T21:00:00">9pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393127'><span class='fn org p-name'>ISITE Design </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">2030 NW Pettygrove Street</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=2030%20NW%20Pettygrove%20Street,%20Portland%20OR%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>As content marketing becomes a core component of a brand’s digital presence, from creating awareness to nurturing a community, marketers and content strategists working with internal teams are faced with a tricky question: Where should the content come from? Once your journeys have been mapped and personas outlined, how do you kick-start a relevant and honest editorial plan?</p> <p>In this <em>refreshing</em> look at content strategy, Katie will share her story and tips for rallying a cross-functional team and process to inform a made-to-fit content strategy. You’ll see some tools and templates to borrow for building your own “Team Content” to feed the content pipeline.</p> <h3>Our Presenter, Katie Del Angel</h3> <p>Katie is a marketing specialist at ISITE Design, a digital agency that helps organizations create exceptional experiences. Katie is responsible for content marketing and social media within the agency. She oversees ISITE's mini B2B content empire of six in-house blogs, and a growing army of internal contributors. She also manages the agency website content and organizes ISITE's annual experience design event in Portland, Oregon, Delight Conference.</p> <p>A recent addition to the Portland office by way of Boston, Katie is still a Chicagoan at heart and thoroughly enjoys a good Chicago-style hot dog whenever she can.</p> <p>Follow <a href="https://twitter.com/katiedel">Katie on Twitter</a>.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.eventbrite.com/o/matthew-oliphant-766168901?s=22427955">Website</a></li> </ul> </div>