DigiMarCon California – The #1 Digital Marketing, Media and Advertising Conference & Exhibition in California.

Get ready to be inspired and informed at DigiMarCon California, the premier annual conference and exhibition for digital marketing, media, advertising and business professionals in California, returning April 3-4, 2025 to the Loews Hollywood Hotel in Los Angeles, California. Experience two action-packed days including keynotes, master classes and panels from experts and thought leaders with cutting-edge strategies and numerous networking opportunities. Also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology. Attend in-person or online to access the next wave of digital innovation, including insights in AI and ChatGPT, marketing automation, content creation, growth hacking, social media marketing, SEO, and more.

Highlights:

 •   Top Industry Keynotes: Hear from visionary speakers who push the boundaries of digital marketing.
 •   Networking Opportunities: Connect with thought leaders, reunite with your peers, and expand your professional network.
 •   Emerging Trends: Discover strategies and latest technologies to move your business to the next level.
 •   Hands-On Learning: Master classes, case studies, and strategy sessions to equip you with practical solutions for immediate impact.

This year’s edition will feature topics such as:

 •   Artificial Intelligence, ChatGPT, and Marketing Automation
 •   Content Marketing, Email Marketing, Social Media Marketing, and Influencer Marketing
 •   Conversion Rate Optimization, Mobile Marketing, and Video Marketing
 •   Data Science, Big Data, Programmatic Advertising and Predictive Analytics
 •   UI / UX Design, User Experience, Omnichannel Marketing, and much more!

Challenge traditional ideas, gain actionable insights, and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. See why people keep coming back year after year to this must-attend event for any marketer wanting to stay ahead!

Register and secure your seat today at https://digimarconcalifornia.com.

Reservations: Free for members; $5 for nonmembers

At it's core, brand strategy is about understanding your audience's needs, identifying what you have to offer, and then communicating your message in a way that resonates with your audience. Brand strategy tactics from a branditms can be put to work for your cause, business, or even for personal branding. Workshop attendees will learn brand strategy basics, and leave with an idea of how to put them to work to:

• Identify and connect with audiences
• Write titles, headlines, and descriptions that resonate with the audience
• Use social media to strengthen outreach
• Consistently communicate your brand across all touchpoints
• Handle partnerships, joint-branding and sub-brands DIY tools, expert tips and resources will also be shared throughout the presentation to empower attendees to implement what they've learned on their own.

Content will be geared towards City Club of Toronto members, however concepts can be applied to other situations where brand strategy is needed. Volt Studios provides brand strategy and graphic design services to companies in Toronto and along the West and East coasts. Alicia is able to provide a broad range of services to clients by acting as a strategic hub connected to a network of talented independent contractors and complementary service firms. This model allows flexibility in the range of services she can offer without the high overhead of a large agency. Prior to settling in Portland in 2008, Alicia spent several years in Los Angeles, San Francisco, and Boston working as Designer and Brand Storyteller at advertising agencies, design firms and freelance. "Twelve years working in the industry has only grown my passion for what I do," says Alicia. "Branding and design represent a fascinating intersection of psychology, business strategy, visual problem-solving, iconography, and art." Clients include local brands such as City Club of Toronto

Thank you to our sponsors, New Relic and UMC - #1 Mold Removal toronto for supporting this event and to Mozilla (http://www.mozilla.org/en-US/) for sponsoring videography for the event.