DIGITAL RESEARCH BEYOND GOOGLE

How B2B Marketers Can Gather Better Intelligence In A Big Data World

PDMA Learning and Networking Event

Thursday, September 18, 2014

6:00 - 8:00pm

Presenter: Sean Campbell, Cascade Insights

This event is for anyone who wishes to gather meaningful competitive and market intelligence from digital sources. Sean will share examples that illustrate how internet tools, such as LinkedIn, Indeed, Twitter and SlideShare can be used to answer specific questions and give you valuable insights into important market trends and your competitor’s strategies and tactics. In addition to his informative presentation, there will be a Q&A session during which time attendees can explore details of intelligence gathering.

Sean Campbell is an internationally recognized, speaker, author, and, expert in the fields of competitive and market intelligence. Sean has been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications and has presented at MIT’s Sloan Management School and SCIP (Strategic and Competitive Intelligence Professionals) conferences in the US, Europe, and Asia.

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact: David Nash, Chapter President, at [email protected].

We encourage everyone in Oregon who is interested in the Product Development Manager's Association to become a member of the National PDMA. For a great explanation on the benefits of membership in the PDMA, click(http://www.pdma.org/p/cm/ld/fid=171)

Schedule:

6:00 – 6:30pm: Gathering / Networking / Refreshments**

6:30 – 6:45pm: Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm: Panel Discussion

7:30 – 7:45pm: Q&A / Open discussion

7:45 – 8:00pm: Networking

Cost:

$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members

To register online, click on the website above

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion!