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The Power of Design and Strategic Foresight



Portland Design Thinkers is thrilled to host our next speaker Lucy Ziegler: The Power of Design and Strategic Foresight in Practice.

An exploration of the combined power of Design and Strategic Foresight in practice: why and how to apply human-centric research, creativity, and long-term mindset to strategic business problem-solving.

Join us for an enlightening evening as Lucy Ziegler shares her expertise, providing invaluable insights and practical strategies to enhance your approach to tackling challenges.

About our speaker: Lucy Ziegler has been a practitioner in Industrial Design, Experience Design, and Service Design for 20+ years. Over the past 5 years at McKinsey & Company, she split her focus between design projects and projects that use Design to solve complex business problems. As a Certified Futurist and co-creator and leader of McKinsey's Design x Foresight practice, she had the opportunity to bring the unique combination of Design and Strategic Foresight to numerous clients across many industries from startups to Fortune 10 and learned many lessons on how to make this approach more nimble and effective. As a mother of a young daughter, she is committed to helping leaders make the right decisions today to proactively shape a future for generations to come.

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