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IFD Master Workshop – You are a Brand

Wacom Experience Center
1455 Northwest Irving Street
Portland, OR 97209, US (map)

Wacom Experience Center



You Are a Brand, with designer, Matthew A. Rhoades.

Believe it or not, You Are a Brand. Your personality. Your priorities. Every characteristic that defines you.

Join our brand-building workshop with renowned designer Matthew A. Rhoades to better understand yourself so you can better communicate with others. In psychology, there is the concept that “What you project out is what you get back.” Want to project success? If you can understand your own strengths and weaknesses, this class will help you create a successful narrative to build your own brand.

Matthew A. Rhoades is one of the most accomplished and respected design minds in the Pacific Northwest. As a veteran of several global design studios and former Nike Global Creative Director, Matthew’s award-winning career encompasses more than two decades, 40+ patents, 6 world records, and multiple global design awards. Achievement highlights include an IDEA Gold Metal, a Newsweek “Product of the Year,” and designing the Trek Y-Bike, named “Third most influential mountain bike of all time.” In addition to his work as an industrial designer, he holds an MBA in Entrepreneurial Management and New Product Development and has spent over 18 years as an adjunct professor, faculty member and speaker. He is currently a De Tao Master and Professor of Strategy Design Innovation at the De Tao Group Masters Academy in Shanghai. His experience transcends traditional industrial design products, encompassing digital (UI/UX), brand strategy, cutting-edge innovation, new business strategy, and overall design excellence.

This event will take place at the Wacom Experience Center.

This workshop is produced and hosted by Inside Fashion Design - www.insidefashiondesign.net