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Monday, June 1, 2015 at 11:29am.
Building a connection between Marketing & Sales that Boost the Bottom Line
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Description
Over the past few years, Planar has been rapidly transforming into a leader in the digital signage product marketplace. A large part of this success has been the strong partnership built between their Marketing and Sales teams from product concept all the way to product launch.
Join us on June 9th for the next Marketing Leadership Exchange. Jennifer Davis, VP of Marketing, Planar will discuss how Planar’s marketing and sales teams worked together to grow gross profit and decrease operating expenses. She'll discuss how this transformation propelled innovative tactics used to generate demand, expand vertical market appeal, broaden the sales channels, recruit and on-board new partners and more! Most importantly how without great alignment on strategy and execution, these activities wouldn't have been possible.
In addition to the valuable content exchange, the Marketing Leadership Exchange is a great way to network with your peers in a safe environment where the top marketing professional at technology companies can openly discuss business issues.
This event is reserved for the top marketing professionals from TAO member technology companies.