Sincerely Truman

Over the past few years, Planar has been rapidly transforming into a leader in the digital signage product marketplace. A large part of this success has been the strong partnership built between their Marketing and Sales teams from product concept all the way to product launch.

Join us on June 9th for the next Marketing Leadership Exchange. Jennifer Davis, VP of Marketing, Planar will discuss how Planar’s marketing and sales teams worked together to grow gross profit and decrease operating expenses. She'll discuss how this transformation propelled innovative tactics used to generate demand, expand vertical market appeal, broaden the sales channels, recruit and on-board new partners and more! Most importantly how without great alignment on strategy and execution, these activities wouldn't have been possible.

In addition to the valuable content exchange, the Marketing Leadership Exchange is a great way to network with your peers in a safe environment where the top marketing professional at technology companies can openly discuss business issues.

This event is reserved for the top marketing professionals from TAO member technology companies.

Update:

We have a new location for the May 28 Meetup! We'll be meeting at Sincerely Truman, 123 NW 3rd Ave. For those who haven't been there, they've got a great space on the East Side, right next to the Burnside Bridge.

Rough schedule:

6:00 - 6:30: Socialize.

6:30 - 7:00: Update from the Legal Hackers' Congress

7:00 - ??? Presentations & Breakouts.

I plan to demo a new visual thinking tool I've developed called the Dispute Resolution Canvas. Those of you familiar with the Business Model Canvas or Lean Canvas will recognize the basic structure, but I'd like to run through it live and get feedback on ways to improve and/or expand on it. I already have some good initial feedback from a few licensed mediators but the more the better.

If anyone else has something they'd like to demo or discuss, we've still got some room so let me know.

Looking forward to seeing you next week!

--John

Old stuff:

The May 28 Meetup is on! We are working on presenters, so if you have a law-related innovation or technology project you'd like to demo (15 minutes max), feel free to drop me a line and I'll add you to the list.

--John