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  <div class="vevent h-event"> <h1 class="summary p-name">Secret Knowledge of Clear & Clever Marketing</h1> <div class='date'><time class="dtstart dt-start" title="2014-11-20T19:00:00" datetime="2014-11-20T19:00:00">Thursday, November 20, 2014 from 7</time>–<time class="dtend dt-end" title="2014-11-20T21:00:00" datetime="2014-11-20T21:00:00">9pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393719'><span class='fn org p-name'>Taborspace</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">5441 SE Belmont St</div> <span class="locality p-locality">Portland,</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97215</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=5441%20SE%20Belmont%20St,%20Portland,%20Oregon%2097215%20US'>map</a>) </div> </div> <div class="description p-description"> <h1>Secret Knowledge of Clear & Clever Marketing</h1> <h2>Find those magic words, in a world where there are no magic words.</h2> <h3>Find words your customers understand.</h3> <p>It seems simple enough; find the words your customers understand and they’ll buy what you’re selling. This workshop covers the process of identifying who your customers are, determining what they need to hear in order to take a particular action, and what your resulting message should be.</p> <p>In keeping with the spirit of other <a href="http://www.secretknowledge.org"> Secret Knowledge </a> workshops, attendees are encouraged to bring their real-life marketing challenges to this workshop. We’ll use the principles covered to come up with simple, but effective, ways to work through your marketing challenges.</p> <p>Free / Suggested donation $5 - $15</p> <p>Let us know you're coming. <a href="http://www.secretknowledge.org/civicrm/event/register?id=2&reset=1"> Registration </a> is free (and optional).</p> <h3>Secret Knowledge - Teaching Artists</h3> <p>Secret Knowledge helps independent artists develop the skills they need to grow their businesses and works to foster arts-engagement among local audiences.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.secretknowledge.org/civicrm/event/info?id=2&reset=1">Website</a></li> </ul> </div>