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  <div class="vevent h-event"> <h1 class="summary p-name">Come and talk to Sam Ladner, the author of "Practical Ethnography: A Guide to Doing Ethnography in the Private Sector"</h1> <div class='date'><time class="dtstart dt-start" title="2014-07-10T18:00:00" datetime="2014-07-10T18:00:00">Thursday, July 10, 2014 from 6</time>–<time class="dtend dt-end" title="2014-07-10T20:00:00" datetime="2014-07-10T20:00:00">8pm</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202393905'><span class='fn org p-name'>Mozilla</span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">1120 NW Couch St., Suite 320</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">Oregon</span> <span class="postal-code p-postal-code">97209</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=1120%20NW%20Couch%20St.,%20Suite%20320,%20Portland%20Oregon%2097209%20US'>map</a>) </div> </div> <div class="description p-description"> <p>Come along and talk to Sam Ladner, the author of the super-useful and well-received new book, <a href="http://www.practicalethnography.com/"><em>Practical Ethnography: A Guide to Doing Ethnography in the Private Sector</em></a>.</p> <p>Sam's book is aimed at two groups of people:</p> <ol> <li>Social scientists who want to adapt their academic skills to the private sector, either to find a full-time job or to practice as an independent researcher; and</li> <li>Designers and researchers already working in the private sector who may not have formal training in ethnography.</li> </ol> <p>Sam is based in Seattle but is coming to Portland to talk to us. Don't miss this opportunity to talk about the research skills that are so critical in creating successful products.</p> <p><strong>Note: if you haven't finished the book, please still come along and join the conversation</strong></p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="https://groups.google.com/forum/#!forum/uxbookclubpdx">Website</a></li> </ul> </div>