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How SOCIAL is your Service? Risks & rewards of social as a service medium

Multnomah Athletic Club (MAC)
1849 Sw Salmon St
Portland, OR 97205, US (map)



Please join us for a two-part series of events on June 18th and August 5th as we explore the growing trend of using social media in a service setting. “How SOCIAL is Your Service”will cover in Part I, “The Risks and Rewards,”and in -- Part II, “Best Practices to Adopt and Worst Practices to Avoid.” Part I: How SOCIAL is Your Service Risks and rewards of using social media as a service medium There’s a lot of buzz around using social media to add a value to your service strategy, but it is not risk free. Did you know that in some cases "connecting" with a client on a social media site can destroy the confidential nature of your customer base? Are your web-based customer contacts trade secrets? How much risk are you willing to take as an organization? Are you even aware of the risks? What are the rewards? We have a panel of experts presenting information on the use of social media specific to services in a unique way and invite you to participate in this event. Panelists:

Jean Ohman Back, Attorney, Schwabe, Williamson & Wyatt- As a member of Schwabe’s Litigation Section and the Labor and Employment practice group, Jean advises employers about state and federal employment laws. Jean will discuss the legal risks for employers based on employee use of social media and how to mitigate risks when employees are not trained to understand the guidelines of what's appropriate. She will also share examples of where employees have misfired and what employers have done to manage damage control and avoid future risks.

Jeremy Solly, Social Media Manager, Cambia Health Solutions – As an experienced marketing strategist with an entrepreneurial spirit and a passion for utilizing innovative technology, Jeremy has spent his 7 years in online content curation, web development, email marketing, SEO, key account sales, social media strategy, and marketing and public relations for both the B2C and B2B industries. Jeremy will discuss why it’s important to give your customers the choice to use social as a vehicle to engage with your service department, even in industries with tight regulations and controls on data, such as the health care industry.

Adam Mertz, Sr. Director, Product Marketing, Jive Software - Adam has worked with hundreds of companies as they plan and implement social strategies. Adam leads Jive's go-to-market plans for the JiveX customer and partner community platform, and also works analysts focused on social for prospect, customer, partner and employee uses. Adam will discuss the enormous rewards that can come from changing the way companies engage customers. Adam will provide examples of companies effectively turning their customers into an extension of their support team, and in the process achieving double-digit percentage improvements in 3 key areas: 1) Lower support calls and cases 2) Higher customer satisfaction 3) Accelerated new and repeat sales

Details for Part I: How SOCIAL is Your Service – Risks and rewards of using social medial as a service medium When: Wednesday, June 18, 2014 Time: 5:30 PM – 8:00 PM Where: The Multnomah Athletic Club, 1849 SW Salmon St, Portland, OR 97205 Cost: $35 Members, $55 Nonmembers

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Don’t forget to register for Part II: How SOCIAL is Your Service – Pros, cons, tips and tricks for setting up a successful social service strategy.